How Merit Edge Academy improved operations with Dvaarik AI
Merit Edge Academy, a Test Prep Coaching Center in Chennai, tackled parent enquiries in mixed languages were not handled consistently by using Dvaarik AI. In 8 weeks, the business improved conversion and efficiency while reducing manual front-desk overhead.
Challenge
Parent enquiries in mixed languages were not handled consistently
Solution
Deployed multilingual AI support and lead routing automation
Plan used: Growth
| Metric | Before | After |
|---|---|---|
| Enquiry-to-demo conversion | 18% | 39% |
| First response time | 2.5 hrs | 5 min |
| Counselor load | High | Moderate |
"The multilingual replies improved trust with parents and reduced repetitive calls for counselors."
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