Charge for an AI receptionist by adding wholesale usage, provider bills, support time and a risk buffer, then testing that total against client value. Dvaarik partner calls cost ₹0.30 a minute at wholesale, charged in 30-second steps. There is no universal retail price: a fixed bundle, usage markup or hybrid model can each work when the boundaries are explicit.
What costs belong in the floor price?
Include call minutes, AI replies, a share of the flat partner plan, any phone, speech and AI provider bills you carry for the client, integration work, transcript review, client meetings, incident support and payment collection. The software line is only one input. Use the reseller margin calculator to model the measurable part, then add the labour your agency actually supplies. The public rate card is the source for Dvaarik inputs.
How does a worked hybrid bundle look?
The subject described in this section: This is an illustration, not a promised market rate. Suppose one client uses 1,000 call minutes and 2,000 AI replies in a month, and its phone, speech and AI providers bill its own connected accounts. Wholesale usage is 1,000 × ₹0.30 + 2,000 × ₹0.03 = ₹460. If you charge a ₹3,000 monthly service fee plus usage at ₹1.50 a minute and ₹0.10 a reply, the client pays ₹3,000 + ₹1,700 = ₹4,700, and the difference before support and business costs is ₹4,240. At two hours of monthly service valued internally at ₹1,500 per hour, contribution becomes ₹1,240, before the flat ₹2,000 partner plan is spread across your clients.
| Item | Illustration |
|---|---|
| Client monthly price | ₹4,700 |
| Call minutes at wholesale | ₹400 |
| AI replies at wholesale | ₹60 |
| Internal support allocation | ₹3,000 |
| Contribution before other overhead | ₹1,240 |
The comparison above states the published row-by-row differences; read each row with its source, date, and qualifying notes.
Replace every assumption with the client's measured data.
Which pricing model should an agency choose?
Usage markup is transparent but produces a variable invoice. A fixed retainer is easy to buy but can punish the agency when usage spikes. A hybrid bundle combines an included allowance with a stated overage and is usually the cleanest starting point. Define how calls are rounded (a Dvaarik partner chooses per second, per 30 seconds or per started minute for its clients), who pays the phone, speech and AI providers, unused allowance, support hours and change requests. The business model guide compares these choices, while the profitability guide separates gross spread from profit.
Frequently asked questions
What retail price does Dvaarik require?
None. The partner chooses its own client price and package.
Should I hide the usage allowance?
No. State the allowance, the call rounding you chose, the overage rate and who pays the phone, speech and AI providers in the client agreement.
Is gross spread the same as profit?
No. Support, sales, payment fees, staff, refunds, integrations and overhead still have to be deducted.
The defensible price is one you can explain line by line and still support after a high-usage month. Start from public wholesale inputs, add operational cost, choose a margin for uncertainty and state overages before launch. Client outcomes determine willingness to pay; measured delivery cost determines whether the agency survives.
Calculate your reseller margin
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Written by
Rohith Sriramula
Founder & CEO, Dvaarik AI
A laid-off engineer who went all in on Dvaarik AI. He builds the platform and product workflows from hands-on work with Indian businesses, not theory.