Dvaarik AI Glossary
Every technical term we use, explained the way you'd explain it to a small-business owner. No jargon, no buzzwords, no fluff — just what the thing actually does and why it matters for your salon, clinic, or restaurant.
Start here
Core AI receptionist terms for Indian businesses
If you are comparing AI receptionists, AI voice agents, WhatsApp automation, speed-to-lead calling, or UPI payment collection, these definitions explain the buying terms first. For product details, see the AI agent features and AI agent pricing.
AI Receptionist
What an AI receptionist does across calls, WhatsApp, Instagram, booking, and payments.
Read definitionVoice AI
How AI phone calls work and what Indian businesses should test before buying.
Read definitionWhatsApp Business API
Templates, service windows, AI replies, campaign messages, and Meta pass-through billing.
Read definitionSpeed to Lead
Why fresh ad enquiries should be called back in seconds, not hours.
Read definitionUPI Payment Link
How UPI deep links help agents collect booking deposits inside conversations.
Read definitionCloud Telephony
Where phone infrastructure ends and AI voice agent workflows begin.
Read definitionAI & Machine Learning
9 terms
AI Receptionist
An AI receptionist is software configured to handle defined front-desk conversations, such as answering, collecting details, routing, and booking.
Read definitionConversational AI
Conversational AI is software that processes text or speech, keeps context across turns, and returns an answer or performs a configured action.
Read definitionVoice AI
Voice AI is conversational AI that communicates through voice instead of text. It combines speech-to-text (STT), a large language model for understanding, and text-to-speech (TTS) to reply in a human-like voice.
Read definitionChatbot
A chatbot is software that holds text conversations with people. Traditional chatbots follow fixed rules or menus; modern AI chatbots use a large language model to understand free-form questions and reply naturally.
Read definitionWhite-Label Software
White-label software is a product one company operates while another company presents and sells it under its own brand, domain, client relationship, and retail price.
Read definitionReseller Program
A reseller program lets a partner buy a product or usage at wholesale terms, package it for end clients, choose a retail price, and keep the resulting commercial spread.
Read definitionPartner Console
A partner console is the reseller's administrative workspace for creating client businesses, applying branding, monitoring usage, managing limits, and operating services.
Read definitionSub-account
A sub-account is a client workspace inside an agency account. It separates that client's data and access while the agency keeps administrative control.
Read definitionWrapper Platform
A wrapper platform adds a client portal, branding, billing, workflows, or reporting over underlying APIs and providers rather than operating every infrastructure component itself.
Read definitionWhatsApp & Messaging
8 terms
WhatsApp Business API
The WhatsApp Business API (WABA) is Meta's official programmatic interface that lets businesses send and receive WhatsApp messages at scale. It supports templates, chatbots, and two-way conversations — unlike the free WhatsApp Business app which is for small-volume manual replies.
Read definitionSpeed to Lead
Speed to lead is the time between a lead arriving (for example, someone filling your Meta or Google ad form) and your business making first contact. Leads contacted within the first minute convert dramatically better than leads contacted hours later.
Read definitionLead Qualification
Lead qualification is the process of asking an enquiring customer a short set of questions — budget, location, timeline, requirement — to judge how ready they are to buy, so the business spends its time on the leads most likely to convert.
Read definitionComment-to-DM Automation
Comment-to-DM automation is an Instagram pattern where a business automatically replies to a comment on a post or reel and follows up with a direct message — for example, everyone who comments 'PRICE' instantly gets the price list in their DMs.
Read definitionWhatsApp Chatbot
A WhatsApp chatbot is an automated assistant that replies to messages on a business's WhatsApp number. It can answer questions, share catalogs, book appointments, and collect payments — 24/7, without a person typing each reply.
Read definitionClick-to-WhatsApp Ads (CTWA)
CTWA is common shorthand for ads that click to WhatsApp: Facebook or Instagram ads that open a WhatsApp chat with the advertiser when tapped.
Read definitionWhatsApp Business Account (WABA)
A WhatsApp Business Account, or WABA, is the Meta business asset that holds a company's WhatsApp phone numbers, templates, messaging access, quality status, and billing relationship.
Read definitionEmbedded Signup
WhatsApp Embedded Signup is Meta's onboarding flow for connecting a business's WABA and phone number to an approved provider without sharing a password.
Read definitionPayments & UPI
6 terms
UPI Payment Link
A UPI payment link is a upi://pay deep link or payment URL that opens an Indian UPI app with the payee, amount, and note prefilled so the customer can approve payment quickly.
Read definitionRazorpay Route
Razorpay Route is a payment-splitting feature from Razorpay that lets a platform collect money from a customer and automatically split it between multiple merchants (for example, a marketplace splitting a customer payment between the seller and the platform) — without the platform handling the funds directly.
Read definitionWholesale vs Retail Pricing
Wholesale pricing is what a reseller pays the supplier; retail pricing is what the reseller charges the client. Their difference is gross spread, not final profit.
Read definitionPrice Book
A price book is the controlled list of products, wholesale inputs, retail packages, allowances, overages, discounts, currencies, and effective dates an agency uses to quote clients.
Read definitionPrepaid Credits
Prepaid credits are funds loaded into a platform wallet before use. Voice minutes, conversations, channels, transfers, and recurring products debit that balance.
Read definitionRebilling
Rebilling is the process of measuring a client's platform usage and charging that client through the reseller, often with a markup, allowance, or bundled retail plan.
Read definitionPhone & Cloud Telephony
5 terms
Cloud Telephony
Cloud telephony in India is business phone infrastructure delivered over the internet instead of office PBX hardware or physical phone lines: virtual numbers, cloud calling, call routing, recordings, logs, and voice APIs.
Read definitionOutbound AI Calling
Outbound AI calling is when an AI voice agent places phone calls on a business's behalf — typically to call back the business's own leads and enquiries within seconds, qualify them, and book appointments. Done properly, it calls only people who contacted the business first; it is not cold calling.
Read definitionIVR (Interactive Voice Response)
IVR (Interactive Voice Response) is an automated phone system that greets callers and routes them using a menu — 'press 1 for sales, press 2 for support' — or spoken keywords, without a human answering first.
Read definitionMissed Call Alert
A missed call alert notifies a business that an attempted phone call did not connect, usually with the caller's number and time, so someone can follow up. It records the attempt but does not answer the caller or capture why they called.
Read definitionConcurrent Call Channel
Concurrent calls are phone calls active at the same time. One concurrent-call channel provides capacity for one call; two overlapping calls need two channels.
Read definitionBooking & Scheduling
3 terms
Booking Widget
A booking widget is a small piece of JavaScript code you add to your existing website that lets customers book appointments, order food, or chat with an AI — without leaving your site. It typically appears as a floating button in the corner.
Read definitionNo-Show
A no-show is when a customer books an appointment and then doesn't turn up without canceling. For salons and clinics that rely on manual reminders, empty chairs from no-shows are one of the biggest invisible revenue leaks.
Read definitionAppointment Reminder
An appointment reminder is an automated message — usually on WhatsApp or SMS — sent before a booking to reduce no-shows. AI systems send reminders, take confirmations or reschedules, and can collect a deposit.
Read definitionUnderstand the terms? Start using them.
Dvaarik builds all of this for you — AI calls, WhatsApp, Instagram, booking, UPI payments — as one custom agent, live in days. no voice subscription; usage from prepaid credits.
Login