TRAI compliance checker for AI calling campaigns
A compliant AI calling campaign in India calls first-party contacts with recorded consent for anything promotional, screens DND preferences, dials inside a daytime window, identifies the business on every call, and uses a telecom route matched to the call category. Answer the seven questions below and get a plain-language readout of where a campaign stands — free, no login, and honest about what needs a provider or a lawyer rather than a tool.
Answer all 7 questions to see the readout (0/7 answered).
Why do these seven questions decide most of it?
Because almost every complaint, penalty, and disconnection in commercial calling traces back to the same few failures: strangers were called, consent was assumed, DND was ignored, calls landed at night, or the caller hid who it was. The rules have detail beneath them — categories, series, sender registration — but the failures are boringly consistent, which is why a seven-question check catches most real-world problems before they dial.
The deeper material, with TRAI primary sources read and dated, lives in two guides: TRAI compliance for agencies selling AI calling and is AI calling legal in India. For how compliant campaigns actually run, see bulk outbound AI calling and outbound lead calling.
Agencies running calling for clients: the accountability chain includes the business whose offer is promoted, not just whoever presses dial. Keeping consent records, DND screening evidence, and the provider's route confirmation per client is part of the service you sell — and a reason clients pay a managed rate. The white-label partner programme covers how that service model works.
Compliance questions, answered
TRAI's commercial-communication framework governs who may be called, with what consent, at what hours, over which number series, and with what identification. It applies to the communication regardless of whether a human or an AI speaks — an AI calling campaign is judged by the same rules as a telecaller floor.
Calling your own customers and enquiries, inside sensible hours, with the business identified, is the lawful core of it. What the framework penalises is unsolicited promotion — purchased lists, no consent, no DND screening. The full picture, with primary sources, is in our AI-calling legality guide.
It flags when the route needs confirming. TRAI identifies the 140 series for registered telemarketer promotional calls and the 1600 series for specified service and transactional calls by regulated entities — the right route depends on the call category, so the checker sends you to confirm it with the telecom provider rather than guessing.
No. It is operational guidance built from public TRAI materials, read and cited on their dates in the linked guides. Use it to find the obvious problems before a campaign dials; confirm classifications with the telecom provider and a lawyer where the stakes require it.
Some of it structurally: campaigns run over the business's own leads rather than imported cold lists, calling windows are configured and enforced by schedule, and the agent identifies the business and does not pretend to be human when asked. Consent records and DND screening for promotional campaigns remain the sender's responsibility.