WhatsApp Campaigns Where AI Answers Replies

Because the send is the cost and the reply is the revenue. A broadcast that reaches 1,000 opted-in customers and gets a 4% response has created 40 live conversations — people asking the price, the timing, whether Sunday is possible, whether the offer covers them. Every one of those is a buying signal with a short life.

The standard failure looks like this: the campaign goes out at 7pm because that is when people read WhatsApp, the replies arrive between 7:05 and 10pm, and the one person with access to the business WhatsApp is at dinner. By morning the thread is cold and the customer who wrote back is being called by a competitor. The broadcast worked; the business still lost.

An agent on the same number closes that gap mechanically rather than heroically. Reply arrives, agent answers in seconds, conversation moves to a slot or an order while the customer is still holding the phone.

Whatever your business data allows it to do. The agent answers from the services, prices, timings, staff, and rules you entered in the dashboard — the same brain that answers your inbound calls and website chat.

Concretely, in a campaign context: it answers price and availability questions, checks the real diary and offers slots that exist, books and confirms in the same thread, sends a payment link when an advance is part of your booking rules, takes an order against your listed items, and hands off to a human the moment someone asks for one or the conversation leaves its data. It does not invent answers it was not given — an unanswerable question becomes a handoff, not a guess.

Every conversation lands in the dashboard with the full thread, so the morning after a campaign you are reading outcomes — booked, paid, handed off — rather than a backlog.

Three separate meters, and being clear about them is the difference between a budget and a surprise.

Platform access for WhatsApp and Instagram — the agents, campaign boards, templates, and automation rules — comes with the Social Plan at ₹1,500 per 30 days, debited from the same prepaid credits as everything else. Credits never expire, and at zero balance things pause rather than billing you into debt.

Through the official route, yes — with real rules attached. Campaigns on Dvaarik go through Meta's WhatsApp Business Platform on your own connected account: templates are pre-approved by Meta before they can be sent, sends go to customers who opted in, and Meta's own quality signals — blocks and reports — throttle senders who abuse it. The unofficial route, unlicensed bulk-sender tools running on ordinary numbers, gets numbers banned and has no place here.

Two practical consequences follow. First, list quality beats list size: five hundred customers who chose to hear from you outperform five thousand scraped numbers on every metric that matters, including keeping your number alive. Second, the template approval step is a feature rather than friction — it forces the offer into a clear, non-spammy shape before it ever reaches a customer. The legality picture in India is covered in detail in the bulk-WhatsApp legality guide linked below.

Most WhatsApp campaign products are built around the send: audience segments, delivery reports, read rates. The reply side is an inbox with your name on it.

The difference here is that the reply side is staffed — by the same agent that answers your phone. That has three knock-on effects. The campaign can go out at the hour customers actually read WhatsApp, because nobody has to be on duty for the response wave. The response wave converts while it is warm, because answers arrive in seconds. And the whole loop — send, reply, answer, book, pay, confirm — happens inside one thread on one number, so the customer never gets bounced between a broadcast number, a booking link, and a phone call.

For agencies running this for clients under the white-label programme, the same campaign boards exist per client, and the client's replies are answered by that client's own agent with that client's data.