Dvaarik vs Gupshup Voice AI
Gupshup Voice AI vs Dvaarik
Gupshup, the messaging platform behind many WhatsApp and SMS programmes, launched a self-serve Voice AI Platform in September 2026. Here is how it compares with Dvaarik for an Indian business or an agency that wants to resell AI calling.
No setup fee and no monthly fee. Dvaarik charges ₹0.50 per call minute in 30-second steps and ₹0.05 per AI reply; your phone company and your speech and AI providers bill you directly. Partner wholesale rates are public.
Setup
vertical-first
Voice
core channel
Branding
white-label
Partner wholesale
₹0.30/min calls
Should I use Gupshup Voice AI or Dvaarik?
Gupshup Voice AI or Dvaarik depends on what you buy and who runs it. Gupshup's launch release of 3 Sep 2026 says pricing "starts at USD 0.035 (INR 3.50) per minute" with "100 minutes of credits to test", for AI voice agents that run over phone networks, SIP trunks, WhatsApp calling and the browser, in more than 90 languages. Dvaarik charges ₹0.50 a call minute in 30-second steps and ₹0.05 an AI reply with no monthly fee, while the business's own phone, speech and AI accounts bill their part, and it adds a white-label partner programme for agencies.
- Choose Gupshup when you already run WhatsApp, RCS or SMS on Gupshup and want voice agents on the same platform, or want managed numbers from Gupshup-owned Knowlarity.
- Choose Dvaarik when you want to resell AI agents under your own brand, or want calls, WhatsApp, Instagram, website chat and a CRM in one product with your own provider accounts.
- Compare the full cost: Dvaarik's ₹0.50 is its fee only, and Gupshup's release does not say what its ₹3.50 starting price includes.
5
core decision areas
2
login paths
1
white-label platform
The verdict
What do the dated pages show?
Gupshup announced its self-serve Voice AI Platform on 3 Sep 2026 (PR Newswire, Mumbai and San Francisco). The release says it lets businesses build and run AI voice agents that answer support calls, qualify leads and handle operational calls such as scheduling, verification and payment reminders; that "pricing starts at USD 0.035 (INR 3.50) per minute"; and that "Users receive 100 minutes of credits to test". CXO Digital Pulse (2 Sep 2026) reports that it works over phone networks, SIP trunks, WhatsApp calling and browser voice, supports more than 90 languages and dialects including 11 Indian languages, and lets companies keep their own carrier, connect Twilio or Plivo, or use managed numbers from Gupshup-owned Knowlarity. Dvaarik is a white-label AI agent platform from India: its agents answer and make calls and reply on WhatsApp, Instagram and website chat, with a built-in CRM and follow-ups. A business pays ₹0.50 a call minute in 30-second steps and ₹0.05 an AI reply with no monthly fee; an agency pays a ₹2,000 monthly partner plan and wholesale usage of ₹0.30 a minute and ₹0.03 a reply, and sells under its own brand.
Verdict: Gupshup is the natural pick for a business already on Gupshup's messaging stack that wants voice agents beside it, or wants managed numbers through Knowlarity. Dvaarik is built for agencies that resell under their own brand and for businesses that want calls, WhatsApp, Instagram and website chat answered from one product on their own provider accounts. The headline prices are not like for like: Dvaarik's ₹0.50 is its fee before your phone, speech and AI bills, and Gupshup's release does not say what its ₹3.50 starting price covers.
| Feature | Dvaarik AI | Gupshup Voice AI |
|---|---|---|
| Starting price per call minute | ₹0.50 a minute in 30-second steps, Dvaarik's fee only; phone, speech and AI are billed by your own accounts | "Starts at USD 0.035 (INR 3.50) per minute"; what it includes is not stated in the release |
| Free start | Free sign-up, no card, ₹50 of free credits | "100 minutes of credits to test" |
| Resell under your own brand | White-label partner programme: your domain and logo, your client prices, ₹2,000 a month flat with no fee per client | Not stated in the launch release |
| Channels | Phone calls, browser calls, WhatsApp, Instagram and website chat, with a built-in CRM | Voice over phone networks, SIP trunks, WhatsApp calling and the browser; WhatsApp, RCS and SMS on Gupshup's wider platform |
| Phone numbers | Bought in your own Plivo, Telnyx or Twilio account; Dvaarik supplies no numbers | Keep your carrier, connect Twilio or Plivo, or use managed numbers from Gupshup-owned Knowlarity |
| Languages | Chat detects the language of every message; call languages follow the speech models you connect | More than 90 languages and dialects, including 11 Indian languages (CXO Digital Pulse) |
| Follow-ups and CRM | Built-in CRM, speed-to-lead calls or WhatsApp, and follow-up rules that stop when the person replies | Payment reminders, scheduling and verification calls are named use cases; a CRM is not described |
In short, Gupshup Voice AI starts at ₹3.50 ($0.035) a minute with 100 test minutes, per its 3 Sep 2026 release; Dvaarik charges ₹0.50 a minute and ₹0.05 a reply as its own fee, with providers billed directly, and offers white-label resale. Gupshup facts come from the sources below, read on 5 Oct 2026.
Pick Dvaarik when
You want the full platform
- You are an agency and want to sell AI agents under your own brand and prices.
- Your customers message on Instagram and your website as well as calling and WhatsApp.
- You want follow-ups and a CRM inside the same product, not just call handling.
- You want to choose your own phone company and AI models and see each bill.
Consider Gupshup Voice AI when
You need a narrower tool
- You already run WhatsApp, RCS or SMS programmes on Gupshup and want voice on the same platform.
- You want managed phone numbers through Gupshup-owned Knowlarity rather than your own carrier account.
- You need a language beyond the ones your chosen speech models cover; Gupshup cites more than 90.
Pricing at a glance
Public Dvaarik pricing stays simple.
Dvaarik AI
Direct SaaS
- Setup fee₹0
- Monthly fee₹0
- Call fee₹0.50/min, in 30-second steps
- AI text reply₹0.05
- Partner wholesale₹0.30/min · ₹0.03 per reply
- Partner plan₹2,000 a month, flat
Dvaarik's fee is not the whole cost of a call: your phone company and your speech and AI providers bill you directly for their part. Partners set their own client prices; the detail is on the pricing and margins page.
Gupshup Voice AI
From ₹3.50 ($0.035) a minute
- Voice AI Platform, starting priceUSD 0.035 (INR 3.50) per minute
- Test credits100 minutes
Additional official sources: CXO Digital Pulse coverage of the launch
Frequently asked
Questions about Dvaarik vs Gupshup Voice AI
How much does Gupshup Voice AI cost?
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Is Dvaarik cheaper than Gupshup Voice AI?
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Can I resell Gupshup Voice AI under my own brand?
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Does Gupshup Voice AI work with Twilio or Plivo?
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Try Dvaarik directly, or sell it under your brand.
Direct businesses use the common login. Partners use the white-label partner path for their own logo, domain, client onboarding, and public wholesale rates.