The English wall is costing you customers
Most call-handling tools were built for English first, with Hindi bolted on and everything else missing. So the customer who speaks Bhojpuri-flavoured Hindi, or switches from Telugu to English mid-sentence, hits a wall: a menu, a wrong answer, or silence. In India that is not an edge case; it is the everyday reality of the calls your business takes. A shopkeeper calling about stock, a patient's family asking about timings, a farmer enquiring about a machine part, none of them should have to speak a second language to reach you. Every call that ends in confusion is a customer who quietly rings your competitor next, and you never even see the missed enquiry.