Client-owned account
Each client connects a Business or Creator account through Meta's supported login and permissions flow.
White-label Instagram DM automation · Updated 21 Aug 2026
Turn comments into client leads, under your brand.
White-label Instagram DM automation lets agencies resell supported comment-to-DM rules and AI inbox handling through a branded client workspace. Dvaarik partners pay ₹1,000 per client for a 30-day Social Plan plus ₹1 per AI-handled conversation. Each client connects its own Instagram professional account; the partner controls per-post rules, handoff and the branded workspace without a separate platform subscription.
Which Instagram automations can an agency resell?
| Automation | Trigger | Private action | Agency control | Meta boundary |
|---|---|---|---|---|
| Keyword comment | “PRICE”, “BOOK” or a chosen keyword | Send details or a link in DM | Global or per-post rule | One private reply per comment |
| Any-comment offer | Comment on a selected reel or post | Send the configured first private reply | Optional public reply plus DM | Private reply within seven days |
| Inbound DM agent | Customer messages the profile | Answer, qualify or guide the enquiry | Client knowledge and human takeover | The user starts the conversation |
The table separates what an agency configures from what Meta's API permits. Dvaarik does not turn one comment into an unrestricted outbound sequence: the first private reply and any continued conversation follow Meta's documented messaging windows.
Official API boundary
What can Instagram comment-to-DM automation actually send?
Meta's Instagram API permits one private reply to a comment, sent within seven days. Continued private messaging is available only after the person replies, which opens the supported conversation window. This is not a cold-DM list uploader or a promise of unlimited follow-up.
One private comment reply
A matching comment can trigger one private reply. Follow-up depends on the recipient responding.
Human handoff
An operator can take over from the connected Instagram account or Dvaarik inbox.
How does an agency onboard an Instagram automation client?
- STEP 1
Create the client
Open a separate client workspace in the partner console.
- STEP 2
Activate Social
Fund the client and activate the 30-day Social Plan.
- STEP 3
Connect Instagram
The client authorizes its professional account through Meta login.
- STEP 4
Configure and test
Choose a global or post-specific rule, then test the public and private replies.
- STEP 5
Set handoff
Define what the AI may answer and when a person should take over.
The agency controls the client setup, but the client retains its Instagram account. Custom partner-domain activation includes a DNS record and Dvaarik operations step, so it is normally completed in about a day rather than appearing instantly.
How do per-post rules protect the client experience?
A campaign-specific rule keeps an offer tied to the right creative instead of firing the same response everywhere. Choose a post, comment trigger, optional public acknowledgement and first private reply. A global rule is available when the same response genuinely belongs across the account.
What does the client see?
Clients can receive a separate workspace on the partner's branded domain while the agency keeps oversight in its console. The shared platform sender remains visible for login OTPs. The client still authorizes and owns the connected Instagram account.
Review white-label mechanics →What should an agency compare before choosing a platform?
| Decision | Question to verify | Dvaarik's published boundary |
|---|---|---|
| Branding | Can clients use the agency's domain and identity? | Custom domain, name and logo; DNS setup is manual. |
| Account ownership | Who owns and connects Instagram? | The client connects its own professional account. |
| Conversation scope | Does the product respect Meta's reply windows? | User-initiated DMs and one comment private reply; no cold-DM claim. |
| Commercial model | What repeats for every client? | ₹1,000 Social Plan per 30 days plus ₹1 per handled conversation. |
| Handoff | Can a person take over without losing the thread? | Takeover from the connected account or Dvaarik inbox. |
For an Instagram automation agency, the practical choice is not only a trigger checklist. Verify who owns the connected account, whether Meta's reply windows are enforced, how each client is billed, where a human takes over and whether the client workspace carries the agency's brand. Dvaarik publishes those boundaries so an agency can compare the same operating units across platforms.
How does this differ from ManyChat's agency model?
ManyChat is a mature social automation option and its agency page supports separate client workspaces. Its current account documentation says one Instagram account connects to each ManyChat account, so multiple clients use separate accounts and subscriptions. Its terms identify the business owner as the account representative even when an agency manages it. Dvaarik's proposition is a custom-branded partner domain and multi-client console, not a claim that ManyChat lacks automation quality.
Plain answers
What should a reseller know before starting?
White-label Instagram automation lets an agency configure supported comment and DM workflows for separate clients while presenting the management experience under its own name, logo and custom domain. Each client connects its own Instagram professional account through Meta's login flow.
Yes. An agency can attach a comment rule to one selected post or reel, choose specific keywords or any comment, and configure an optional public reply plus the first private reply. Meta permits one private reply to a comment, sent within seven days.
After a person starts or continues a permitted conversation, the DM agent can use approved client knowledge to answer questions and guide the enquiry. A human can take over from the connected Instagram account or Dvaarik inbox.
No. This page describes user-initiated DMs and private replies to comments through Meta's official Instagram API. A comment private reply is limited to one message; follow-up messages are available only after the person responds and opens the messaging window.
Each client needs its own Instagram professional account, either Business or Creator, and must connect it through Meta's supported login and permission flow. Dvaarik does not ask an agency to share or scrape a client's Instagram password.
A partner pays ₹1,000 for each client's 30-day Social Plan, which covers supported WhatsApp, Instagram and campaign capabilities, plus ₹1 for each AI-handled chat conversation from prepaid credit. There is no separate monthly white-label platform fee.
ManyChat supports agencies and separate client workspaces. Its official account documentation read on 21 Aug 2026 says one Instagram account connects to each ManyChat account, so agencies create separate accounts and subscriptions for multiple clients. Its current agency page does not publish a custom-branded client portal equivalent; that is a product-model distinction, not a claim about automation quality.
No. Dvaarik handles supported conversations after a person messages the connected professional account or comments on configured organic or promoted Instagram content. Media buying, ad creative and campaign management remain with the client or agency.