White-label WhatsApp chatbot platform · Updated 21 Aug 2026
A WhatsApp reseller panel with client-owned WABAs.
A white label WhatsApp chatbot platform lets an agency onboard each client's own WABA, operate approved automations from branded workspaces, and keep software usage separate from Meta message charges. Dvaarik's partner rate is ₹1,000 per 30-day Social Plan plus ₹1 per AI-handled conversation; Meta bills message delivery to the client's account.
White-label WhatsApp cost layers for an agency
The agency platform, AI usage and Meta message delivery are different charges. Keeping them separate makes a client quote auditable and prevents a low platform price from hiding message costs.
| Cost layer | Partner cost | Who bills it? | Boundary |
|---|---|---|---|
| Partner platform | ₹0/month | Dvaarik | Branded console and multi-client access |
| Social Plan | ₹1,000/30 days | Dvaarik | WhatsApp, Instagram and campaigns |
| AI chat | ₹1/conversation | Dvaarik credits | AI-handled conversation usage |
| WhatsApp messaging | Meta's current message rate | Meta directly | Delivered-message charge varies by market and category |
In practical terms, the Dvaarik partner pays ₹1,000 for each client's 30-day Social Plan and ₹1 for each AI-handled chat conversation. The client's own Meta account carries WhatsApp message-delivery charges. The agency sets its service and support price separately.
What happens after Meta Embedded Signup?
Embedded Signup is the Meta-hosted authorisation and onboarding layer, not the entire working integration. A production handoff still needs the following steps.
1. Client authorises its WABA
The client selects or creates its own WhatsApp Business Account and grants the required access through Meta's hosted flow.
2. Provider completes the connection
WABA IDs, system-user access, phone registration, app subscription and webhooks are completed and checked.
3. Agency configures the workflow
The partner uses the branded client workspace to add approved knowledge, templates, automation rules and an escalation route.
4. Client approves the launch
Test inbound replies, approved templates, opt-out handling, failure paths and the client-facing brand before sending a campaign.
What can the agency brand and resell?
The agency can present its own app domain, logo, client workspace, support details and retail price. It can configure FAQ answers, lead qualification, bookings, payment links, approved campaign follow-up and Instagram rules from the same partner stack.
White label does not mean taking ownership of a client's WABA, hiding Meta's charges or bypassing Meta's policies. The client owns the WhatsApp business asset; the agency owns its service relationship and branded operating layer.
See the partner operating model →Which Meta rules remain the client's responsibility?
- Opt-in: hold the person's phone number and permission before contacting them on WhatsApp.
- Templates: use an approved message template to initiate a conversation and outside the 24-hour customer service window.
- Opt-out: stop messaging when a person asks to block, discontinue or opt out.
- Escalation:give automated conversations a clear route to human, phone, email, web or in-store support where appropriate.
How does Meta price WhatsApp messages?
Meta's current public page says businesses are charged per delivered message, with the rate determined by the recipient market and message category. It lists marketing, utility, authentication and service categories. Service messages inside the 24-hour customer service window are not charged by Meta; current rates and eligibility should be checked on Meta before quoting a client.
Check Meta's current Business Platform pricing →Primary sources checked 21 Aug 2026. No competitor markup percentage, currency conversion or blended India message rate is inferred on this page.
Plain answers
What should a reseller know before starting?
Yes. Each client authorises its own WhatsApp Business Account through Meta's Embedded Signup flow and remains responsible for that account. Dvaarik does not pool unrelated clients under one WABA.
No. Embedded Signup is the hosted authorisation and onboarding layer. WABA access, system-user assignment, phone registration, app subscription, webhooks and operational testing still have to be completed before the client workflow is ready.
No. The client pays Meta's WhatsApp messaging charges directly, with zero Dvaarik markup. Meta prices delivered messages by market and category; Dvaarik's Social Plan and AI conversation usage are separate product charges.
As a partner you pay ₹1,000 for a 30-day Social Plan, which enables the supported WhatsApp, Instagram and campaign capabilities. The direct-business list price is ₹1,500 for 30 days.
No. Meta requires the business to have the person's phone number and opt-in permission, to respect opt-outs, and to use approved templates when initiating messages. Outside the 24-hour customer service window, only approved templates may be sent.
Supported client-facing template footers can use the partner brand. The login OTP that authenticates the partner console comes from the platform's shared sender and is not white-labelled.