A single-centre diagnostic lab taking about 40 inbound calls a day pays roughly ₹5,700 a month for an AI receptionist on Dvaarik: about ₹3,700 of talk time at ₹2/min, plus the ₹2,000 per 30 days phone number recharge. There is no subscription on top of that, no minimum volume and no lock-in. During the founding first three months the ₹5,000/month Care Plan is also debited from the same credit balance, which takes those months to roughly ₹10,700. That is the whole answer. The rest of this page is the working — the call mix a pathology lab actually has, what each type of call costs when billing rounds to whole minutes, the same maths for a lab running three collection centres, what eleven other named vendors publish on their own pages — one of them nothing at all — as read on 21 Jul 2026, and the parts of a lab's phone work an AI agent should not be allowed to touch at all. Everything here is exclusive of GST. 18% GST applies when you load credits, so a ₹10,000 credit load is billed ₹11,800 — ₹10,000 usable plus ₹1,800 GST.
What does a single-centre diagnostic lab actually pay per month?
Start from your own call register, not from a vendor's example. Pull one week off your EPABX, sort it by reason, and multiply by four. Below is a model for a single-centre lab taking about 40 inbound calls a day, or roughly 1,200 a month. These volumes are an assumption we picked to make the arithmetic legible — they are not a published industry benchmark, and you should replace them with yours.
Dvaarik bills whole minutes, telecom-style. A 50-second call bills as one minute; a 2 minute 10 second call bills as three. The table below is built on billed minutes, not talk time, so the number at the bottom is the number you would actually see.
| Call type | Calls / month | Typical length | Billed minutes | At ₹2/min |
|---|---|---|---|---|
| "Report ready hua kya?" | 600 | ~50 sec | 600 | ₹1,200 |
| Test and package price enquiry | 250 | ~1 min 20 sec | 500 | ₹1,000 |
| Home-collection booking | 200 | ~2 min 10 sec | 600 | ₹1,200 |
| Fasting prep, timings, directions | 150 | ~40 sec | 150 | ₹300 |
| Total | 1,200 | — | 1,850 | ₹3,700 |
Add the phone number recharge of ₹2,000 per 30 days, which covers the number and one concurrent line and is auto-debited from credits.
| Line item | Months 1–3 (founding) | Month 4 onward |
|---|---|---|
| Voice, 1,850 billed minutes at ₹2/min | ₹3,700 | ₹3,700 |
| Phone number recharge (per 30 days) | ₹2,000 | ₹2,000 |
| Care Plan at the founding rate | ₹5,000 | optional from month 4 |
| Custom setup (₹40,000 list) | ₹0 — free for our 10 founding clients | — |
| Monthly total, excluding GST | ₹10,700 | ₹5,700 |
At ₹5,700 across 1,200 handled calls that is ₹4.75 per call answered, or ₹3.08 per call counting voice alone. Every one of those calls is answered on the first ring, at 6am when the fasting patients ring, and at 9pm when someone wants to know if the report is up.
The Care Plan is not a subscription you are sold — it is the stated other half of the founding trade. The ₹40,000 custom build is free in return for (a) the Care Plan at ₹5,000/month for the first three months and (b) an honest testimonial and a short case study once you are live. From month four it is optional, and the founding rate stays locked for six months.
What does the same maths look like for a lab with three collection centres?
A processing lab with three collection centres feeding it is a different animal: more calls, sharper morning peaks, and the same patient often ringing two different numbers. Model it at roughly 100 calls a day, or 3,000 a month.
| Call type | Calls / month | Billed minutes | At ₹2/min |
|---|---|---|---|
| Report status | 1,500 | 1,500 | ₹3,000 |
| Price and package enquiry | 600 | 1,200 | ₹2,400 |
| Home-collection booking | 600 | 1,800 | ₹3,600 |
| Prep, timings, centre directions | 300 | 300 | ₹600 |
| Total | 3,000 | 4,800 | ₹9,600 |
At that volume the 7am–10am peak will queue on a single line, so add a second concurrent line at ₹1,500/month.
- Voice: ₹9,600
- Number recharge: ₹2,000
- Second concurrent line: ₹1,500
- Month 4 onward: ₹13,100/month, excluding GST — about ₹4.37 per handled call
- Founding months 1–3: ₹18,100/month, with the ₹5,000 Care Plan debited from the same balance
If you also want outbound report-ready callbacks — say 400 a month at about 40 seconds each — that is 400 more billed minutes, or ₹800. Outbound goes only to your own patients and your own enquiries, inside sensible calling hours, with the agent identifying your lab by name at the start of the call. Never a bought list.
What do named Indian AI receptionist vendors actually charge per minute?
Every figure below was read on the vendor's own page on 21 Jul 2026 and is stored with the sentence it came from. Nothing here is taken from a search snippet, an AI summary, or another vendor's comparison page — each of those produced at least one wrong number when we tested them.
| Vendor | Published rate | What it takes to get that rate | Checked |
|---|---|---|---|
| Dvaarik AI | ₹2/min (Bharat Standard, 22+ Indian languages) | Nothing. It applies from the first minute — no subscription, no minimum volume, no lock-in. Number recharge ₹2,000 per 30 days. | 21 Jul 2026 |
| ConnectAI | ₹4/min (billed as 8 credits/min) | A ₹800/month subscription (₹499/month if bundled into the ₹2,499/month clinic suite), plus a one-time ₹1,000 clinic onboarding fee | 21 Jul 2026 |
| Trikon | ₹5/min flat | No subscription and no setup fee, but telephony and DID numbers are billed separately by your own carrier | 21 Jul 2026 |
| Dhiyo AI Labs | "starts at ₹5/min" | A quote. Their own page says final pricing depends on call volume, workflow, setup, language, integration and use case | 21 Jul 2026 |
| Bolna AI | 6.00¢/min, displayed on their own page as ₹5.52/min | Prepaid credits, no subscription — but their docs state telephony and a Bolna platform fee apply on top, and the platform fee amount is not published | 21 Jul 2026 |
| Botsense | ₹9/min Starter · ₹7/min Growth · ₹5/min Enterprise | ₹9/min is the entry rate with no monthly commitment. The ₹5/min Enterprise tier routes to a custom sales quote | 21 Jul 2026 |
| Agni by Ravan.ai | ₹2/min headline | Their own rate card puts ₹2/min on quote-only Enterprise, qualified as the "Enterprise volume rate at 10,000+ minutes". The buyable entry is ₹2,999/month with ₹8/min overage | 21 Jul 2026 |
| HuskyVoice.AI | ₹4/min | Published strictly as "Enterprise volume pricing as low as ₹4/min" — a volume floor, not an entry rate. Entry is ₹1,999/month for 100 credits at 2 credits per minute | 21 Jul 2026 |
| Scalify Labs | ₹0.40/min | Their page labels its own rates estimates and says "always get a formal quote". It sits on top of a plan from ₹15,000/month, ₹15,000–₹40,000 one-time setup, a 10,000 minute/month minimum and a 3-month commitment | 21 Jul 2026 |
| MyOperator | No ₹/min published; voice overage is ₹8 per conversation | The ₹10,000/month SUV AI - Voice plan with 2,000 minutes included, plus ₹20,000 one-time dedicated onboarding | 21 Jul 2026 |
| Edesy | ₹6/min pay-as-you-go, plus telephony at $0.07/min | Minimum ₹500 recharge, no monthly commitment. Their ₹4/min rate requires the ₹14,999/month Ultra plan | 21 Jul 2026 |
| SquadStack | Not published | The rate is shared after a discovery call. A one-time setup fee applies per use case, amount not stated, and the entry tier carries a 90-day commitment | 21 Jul 2026 |
We are not claiming to be cheapest, and we will not. Rates move, and a headline rate is not a price until you know what it is attached to. The claim we will stand behind is about terms: ₹2/min from the very first minute, no subscription, no minimum volume, no lock-in.
Two cautions worth carrying into your own shortlist. First, several of these rates only exist at the far end of a volume curve — Agni's ₹2/min and HuskyVoice's ₹4/min are both published with volume qualifiers attached. Second, do not source a rate from a competitor's comparison page. Trikon publishes figures for other vendors, and its Bolna number contradicts what Bolna publishes on its own pricing page. Google's AI answers currently repeat the wrong one, because the wrong one is the one that got written down in a quotable shape.
Where do a pathology lab's calls actually go?
Generic AI receptionist copy assumes every call is "book me an appointment". A diagnostic lab's phone does not work like that. The volume sits in lookups and logistics, and the two behave very differently on cost.
Lookups — short, high-volume, and the reason the maths works. Report status is the heaviest line in the model above, and it is the one lab owners raise first when we ask what their phone is actually doing. Whether it is the heaviest line on your phone is a question your own call register answers in ten minutes. The caller wants one bit of information: is it up yet. Handled well, that is a 40–55 second call and one billed minute. Handled by a human at the reception desk during the morning collection rush, it is the call that makes the person in front of the counter wait.
Logistics — longer, and worth every rupee. Home collection is where the money is, and it is the call most likely to be missed. It needs a slot, a full address with a landmark, the patient's age and gender for the phlebotomist's kit, the doctor's prescription, whether fasting applies, and a confirmation on WhatsApp. That is a two to three minute conversation and it converts into revenue. Missing it at 8:40am because the line is busy is the expensive outcome, not the ₹6 the call costs.
Prep and eligibility — short, and it protects your sample quality. "Khali pet aana hai kya?" for a lipid profile. "Can I take my BP tablet?" "Kitni der lagegi?" Answering these consistently, in the caller's language, at 5:30am, reduces the number of patients who arrive non-fasting and have to be sent home — which is a repeat trip for them and a wasted slot for you.
Price and package enquiries — the ones that leak. Somebody rings round several labs asking what a thyroid profile or a full-body package costs, and books wherever they get a straight answer first. This is the call type where a lab can lose business it never knew it had: a missed call leaves no record of what it was about, so the enquiry never enters your numbers at all.
Which lab workflows are worth building first?
Dvaarik builds each agent custom against your systems, so the order matters. This is the sequence that pays back fastest for a diagnostic centre.
- Report status against your LIS or HMIS. The agent takes the lab number or the registered mobile, checks status, and says one of three things: ready, in process with an expected time, or held for a repeat run. It does not read out values — see the next section. When ready, it triggers your existing report delivery to the number on file. In the model above this single workflow is half of all inbound calls.
- Home-collection booking with slot locking. Slot held while the call is still live, address and landmark captured, prescription requested on WhatsApp, and the booking dropped into the sheet or roster your phlebotomy coordinator already works from. Confirmation and a morning reminder go out on WhatsApp — billed by Meta directly to your own account, with zero markup from us.
- Rate card and package quoting. The agent reads from your actual price list, including current package pricing, so a Tuesday quote matches a Friday quote. If you run different rates for corporate or camp patients, that logic is built in rather than left to whoever answers.
- Prep and fasting instructions per test. Keyed to your own SOP, in the caller's language, so a Marathi-speaking patient gets a Marathi answer without anybody transferring the call.
- Pending-report and sample-recollection callbacks. Haemolysed sample, insufficient quantity, a test that needs a fresh draw. These calls have to happen fast and they are unpleasant to make. The agent makes them to your own patients, explains what is needed, and rebooks the collection — with the escalation path to a human if the patient asks anything clinical.
- A deposit or full payment link mid-call for home collection. Sent while the caller is still on the line, so a home visit is not made against a booking that evaporates. No commission on collections.
- Corporate and camp enquiry capture. A corporate health-check or camp enquiry is a bulk contract arriving on the same phone line as a single walk-in, and it is the one most likely to go cold overnight. The agent captures it with the details your sales conversation actually needs and hands it to a human the same hour rather than the next working day.
See the working agent before you decide any of this — the live demo answers on the same stack we would build yours on.
What should the agent never be allowed to do in a lab?
This is the section other vendors leave out, and it is the one a lab owner should read hardest. An AI receptionist for a diagnostic lab has to be built with sharper boundaries than one for a salon.
It does not read out or interpret results. Not a haemoglobin value, not a TSH, not "is this normal". The agent confirms status and routes the report through your existing delivery to the registered number. Any request to interpret goes to your pathologist or the treating physician. We build the refusal in deliberately, and we test it.
It does not handle critical values. Under NABL and ISO 15189 your lab has to define who communicates a critical result, notify the treating clinician immediately, and document that the notification happened — check your own SOP for the exact wording you are accredited against. That call stays human. What we build is the agent that raises it fast — alerting your duty pathologist rather than trying to make the call itself.
It does not release health information to whoever happens to ring. Under the DPDPA 2023 your lab is the Data Fiduciary for every patient record you hold, and the Act gives you no telephone exemption. Status is confirmed against the registered mobile on the record, not to any caller who can supply a name. Where a family member is genuinely collecting on the patient's behalf, that is a rule you define and we implement — not a default we assume.
It does not tell anyone which test to take. "Should I do a full body checkup or just the thyroid?" is a clinical question. The agent quotes what your rate card contains and offers to connect the caller to a human or to the referring doctor.
It does not cold-call. Outbound goes only to your own patients and your own enquiries — report-ready callbacks, recollections, follow-ups on people who already contacted you. Never a purchased list, never outside reasonable hours, and the agent names your lab in the first sentence.
If a vendor cannot tell you in plain language where their agent stops, that is the answer to whether it belongs on a lab's phone line.
What does it cost to get started, and what does month one actually look like?
There is one offer and it is the same for everyone.
- Custom setup: ₹40,000 list, free for our 10 founding clients. The trade is stated plainly, not in fine print — the free build is in return for the Care Plan at the founding rate for the first three months, and an honest testimonial plus a short case study after go-live.
- Minimum first credit load: ₹10,000. With 18% GST that is billed as ₹11,800 — ₹10,000 of usable credit and ₹1,800 of GST.
- Month-1 debits from that balance: ₹2,000 phone number recharge plus ₹5,000 Care Plan, leaving roughly ₹3,000 for calls — about 1,500 billed minutes of voice.
Be realistic about what that covers. Our single-centre model above burns 1,850 billed minutes a month, so a lab at that volume will top up partway through month one. Top-ups start at ₹500, credits never expire, and at zero balance everything pauses gracefully rather than generating a surprise bill. We would rather you saw that arithmetic here than discovered it in week three.
| Item | Amount |
|---|---|
| Custom build | ₹40,000 list · ₹0 for the 10 founding clients |
| First credit load (minimum) | ₹10,000 usable · ₹11,800 billed with 18% GST |
| Voice | ₹2/min, whole-minute billing, from the first minute |
| Chat | ₹2 per conversation (24-hour window) |
| Phone number + 1 line | ₹2,000 per 30 days, auto-debited |
| Extra concurrent line | ₹1,500/month |
| Extra number | ₹750/month |
| Care Plan | ₹12,000/month list · ₹5,000/month founding rate, locked 6 months |
| Call recording | +₹0.10/min |
Where a fuller voice breakdown matters: Bharat Standard is ₹2/min and covers 22 scheduled Indian languages plus English; Studio HD is ₹3/min; Global across 99 languages is ₹4–5/min; Ultra realtime is ₹10/min. ₹2/min is the base rate, and it is permanent — not a founding discount that expires on you.
WhatsApp confirmations and reminders are billed by Meta straight to your own WhatsApp account. We add zero markup, and you can see the charges in your own Meta billing rather than ours.
What would make these numbers wrong for your lab?
Four things move the total, and it is worth knowing which way before you commit.
Call length, more than call count. Whole-minute billing means a 61-second call costs the same as a 119-second one. An agent that rambles through a report-status lookup turns a ₹2 call into a ₹6 call across 600 calls a month — a ₹2,400 difference on one line item. This is the single biggest lever, and it is a build decision, not a pricing decision. Ask any vendor how long their agent takes to answer "is my report ready", and time it.
Language mix. If your patients speak Telugu, Marathi, Kannada or Bengali, they are covered inside the ₹2/min Bharat Standard rate. Check this carefully elsewhere — some vendors publish an entry tier that is Hindi and English only, with the wider language set gated behind a higher plan.
Seasonality. Dengue season, a corporate camp week, or a package promotion can double your inbound for a fortnight. On credits that is simply a bigger debit that month and a top-up. On a plan with included minutes it is an overage rate, and overage rates are usually the least attractive number on a vendor's page.
How many calls you are missing today. The honest comparison is not AI against your receptionist's salary — it is AI against the calls nobody answered. If you do not know that number, your telecom provider's missed-call log for last month will tell you in ten minutes, and that log is the only input that matters before you spend anything.
How do you work out your own number in ten minutes?
- Pull last month's inbound call log from your EPABX or telecom provider. Note total calls and total missed.
- Sort a single representative week by reason — report status, price enquiry, home collection, prep, other — and multiply by four.
- For each type, round the typical call up to the next whole minute and multiply by the count. That gives billed minutes.
- Multiply billed minutes by ₹2. Add ₹2,000 for the number. Add ₹1,500 per extra concurrent line if your morning peak needs one.
- For the first three months as a founding client, add ₹5,000 for the Care Plan. Add 18% GST at the point you load credits.
- Set that against the missed-call number from step 1, valued at your average realisation per patient. That comparison is the decision.
If you would rather not do the arithmetic, send us the call log. Tell us your problem on WhatsApp at +91 93923 98750 and you will get a plan and a price in a day, built around what your lab's phone actually does. Or ring the live demo agent first and ask it something awkward — that is the only proof worth anything.
Frequently asked questions
How much will an AI receptionist cost my lab every month?
For a single-centre lab taking about 40 calls a day, roughly ₹5,700 a month from month four onward — about ₹3,700 of voice at ₹2/min plus the ₹2,000 per 30 days number recharge, excluding GST. During the founding first three months add the ₹5,000 Care Plan, which is debited from the same credit balance, taking it to about ₹10,700. A lab running three collection centres at 100 calls a day works out closer to ₹13,100 a month, including a second concurrent line at ₹1,500. Plug in your own call log and the arithmetic is on this page, step by step.
Most of my calls are just "report ready hua kya" — is ₹2/min really all I pay for those?
Yes. ₹2/min applies from the very first minute, with no subscription, no minimum volume and no lock-in. Billing is whole-minute, telecom-style, so a 50-second report-status call bills as one minute and costs ₹2. Six hundred of those calls a month is ₹1,200. The only other recurring line is the ₹2,000 per 30 days for the phone number and one concurrent line. ₹2/min is our permanent base rate, not a founding discount that expires.
Can it tell patients their report is ready without giving out the results?
That is exactly how we build it. The agent checks status against your LIS or HMIS and says one of three things — ready, in process with an expected time, or held for a repeat run — and then triggers your existing report delivery to the registered mobile on the record. It does not read out or interpret any value, and it does not release information to a caller who is not verified against the number on file. Under the DPDPA 2023 your lab is the Data Fiduciary for those patient records, and the agent is built to respect that boundary rather than talk around it.
What happens with critical or panic values? I am NABL accredited.
Those calls stay human. Under NABL and ISO 15189 your lab defines who communicates a critical result, has to notify the treating clinician immediately and has to document that it happened — and no AI agent should be substituting for that. What we build is the alerting side — the agent raises it to your duty pathologist immediately rather than attempting the call itself. If any vendor tells you their agent can handle critical value communication, that is a reason to walk away.
Will it speak Telugu and Marathi to my patients, or only Hindi and English?
22 scheduled Indian languages plus English are covered inside the ₹2/min Bharat Standard rate, including Telugu, Marathi, Tamil, Kannada, Bengali and Gujarati. The agent picks up the caller's language and stays in it. This is worth checking carefully with anyone else you shortlist — some Indian vendors publish an entry tier that is Hindi and English only, with the wider language set available only on a higher plan.
Can it book a home collection and get the address to my phlebotomist?
Yes. The agent holds the slot while the call is live, captures the full address with a landmark, the patient's age and gender for the kit, the prescription, and whether fasting applies — then drops the booking into the sheet or roster your coordinator already works from, with a WhatsApp confirmation and a morning reminder. It can also send a deposit or full payment link mid-call so a visit is not made against a booking that evaporates, with no commission on what you collect. WhatsApp messages are billed by Meta directly to your own account and we add zero markup.
Do I have to pay a monthly fee or sign a contract?
There is no subscription and no lock-in. You load credits, everything debits from that one balance, top-ups start at ₹500 and credits never expire. At zero balance everything pauses gracefully rather than producing a surprise bill. The one qualified exception is the founding trade: the ₹40,000 custom build is free for our 10 founding clients in return for the ₹5,000/month Care Plan for the first three months and an honest testimonial plus a short case study after go-live. From month four the Care Plan is optional, and the founding rate is locked for six months either way.
Tell us your call volume on WhatsApp and we will work out your real monthly number before you commit to anything.
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Written by
Rohith Sriramula
Founder & CEO, Dvaarik AI
A laid-off engineer who went all in on Dvaarik AI — he builds every custom AI voice agent personally. This is written from hands-on work with Indian businesses, not theory.