The money is stuck in follow-up
Most Indian businesses do not lose the sale. They lose the collection. The customer agrees on WhatsApp, but the advance never lands. The slot gets blocked, then the no-show eats it. The work is finished, but the balance sits pending for weeks while you send the same reminder and feel awkward calling again. Chasing money is uncomfortable, so it slips to the bottom of the list, and cash that is already yours stays parked in someone else's account. A payment link buried three messages ago does not fix this. What fixes it is an agent that asks for the money at the exact moment the customer has decided to pay.