Comment-to-DM Automation
Comment-to-DM automation is an Instagram pattern where a business automatically replies to a comment on a post or reel and follows up with a direct message — for example, everyone who comments 'PRICE' instantly gets the price list in their DMs.
In depth
Comment-to-DM automation turns public engagement into private conversations. A per-post rule watches for trigger words in comments ('PRICE', 'LINK', 'BOOK'), replies to the comment publicly so other viewers see the page is responsive, and sends the commenter a DM with the actual answer — a price list, a booking link, a catalogue. Commenters are warm leads at peak interest; replying within seconds instead of hours is the same speed-to-lead principle applied to Instagram. Done properly, it runs through Meta's official Instagram messaging on the business's own account, and the owner can jump into any conversation manually — the automation steps aside for that customer. Dvaarik's Instagram Agent handles both halves: instant DM replies in the brand's voice and per-post comment-to-DM rules, unlimited with the care plan (₹5,000/30 days, debited from credits).
Real example
A salon posts a reel of a hair transformation with the rule 'comment PRICE → DM the price list'. A viewer comments 'PRICE', gets a public reply and a DM with the full list plus a booking link — at 11 PM, while the owner sleeps.
Related terms
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More terms in this category
WhatsApp Business API
The WhatsApp Business API (WABA) is Meta's official programmatic interface that lets businesses send and receive WhatsApp messages at scale. It supports templates, chatbots, and two-way conversations — unlike the free WhatsApp Business app which is for small-volume manual replies.
Speed to Lead
Speed to lead is the time between a lead arriving (for example, someone filling your Meta or Google ad form) and your business making first contact. Leads contacted within the first minute convert dramatically better than leads contacted hours later.
Lead Qualification
Lead qualification is the process of asking an enquiring customer a short set of questions — budget, location, timeline, requirement — to judge how ready they are to buy, so the business spends its time on the leads most likely to convert.
See comment-to-dm automation working live
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