Embedded Signup
Embedded signup is an in-product onboarding flow that lets a business authorise and connect an external platform account without manually exchanging credentials or API keys.
What does Embedded Signup mean in practice?
Embedded signup moves a third-party authorisation flow inside the software the customer is already using. For WhatsApp, the business signs into Meta, selects or creates its business assets, chooses a number and grants the platform defined access. The client does not hand an agency its personal password. A safe agency process records which entity owns the account, what permissions were granted, who can revoke them and how offboarding works. Embedded signup reduces setup friction but does not transfer ownership of the client's business asset to the agency.
Real example
A client starts inside its agency-branded workspace, signs into Meta in the official flow, selects its WABA and grants the access needed to run WhatsApp automation.
Related terms
More terms in this category
WhatsApp Business API
The WhatsApp Business API (WABA) is Meta's official programmatic interface that lets businesses send and receive WhatsApp messages at scale. It supports templates, chatbots, and two-way conversations — unlike the free WhatsApp Business app which is for small-volume manual replies.
Speed to Lead
Speed to lead is the time between a lead arriving (for example, someone filling your Meta or Google ad form) and your business making first contact. Leads contacted within the first minute convert dramatically better than leads contacted hours later.
Lead Qualification
Lead qualification is the process of asking an enquiring customer a short set of questions — budget, location, timeline, requirement — to judge how ready they are to buy, so the business spends its time on the leads most likely to convert.
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Our own agent answers chat and calls at app.dvaarik.com/dvaarik-ai — or describe your business on WhatsApp and we'll show you what it looks like for you.
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