WhatsApp Business API
The WhatsApp Business API (WABA) is Meta's official programmatic interface that lets businesses send and receive WhatsApp messages at scale. It supports templates, chatbots, and two-way conversations — unlike the free WhatsApp Business app which is for small-volume manual replies.
In depth
Launched by Meta (then Facebook), the WhatsApp Business API is what powers every serious WhatsApp chatbot, notification tool, reminder flow, and AI agent. Unlike the free WhatsApp Business app, the API supports templates, automated replies, webhook events, CRM sync, payment links, and team handover. The important distinction is the 24-hour service window: when a customer messages first, the business can reply inside that window without sending a paid template. To start a conversation later, the business usually needs an approved template such as an appointment reminder, payment reminder, delivery update, or campaign message. In India, Dvaarik uses the business's own WhatsApp Business API account, so confirmations, reminders, no-show prevention flows, lead follow-ups, and bulk campaigns run from the brand's number. Meta bills message fees to the business account directly and Dvaarik adds no markup; the AI handling itself is billed separately through prepaid credits.
Related terms
More terms in this category
Speed to Lead
Speed to lead is the time between a lead arriving (for example, someone filling your Meta or Google ad form) and your business making first contact. Leads contacted within the first minute convert dramatically better than leads contacted hours later.
Lead Qualification
Lead qualification is the process of asking an enquiring customer a short set of questions — budget, location, timeline, requirement — to judge how ready they are to buy, so the business spends its time on the leads most likely to convert.
Comment-to-DM Automation
Comment-to-DM automation is an Instagram pattern where a business automatically replies to a comment on a post or reel and follows up with a direct message — for example, everyone who comments 'PRICE' instantly gets the price list in their DMs.
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