Wholesale vs Retail Pricing
Wholesale pricing is what a reseller pays the supplier; retail pricing is what the reseller charges the client. Their difference is gross spread, not final profit.
What does Wholesale vs Retail Pricing mean in practice?
Wholesale and retail prices describe two separate transactions. The supplier charges the reseller a wholesale rate for a defined unit or recurring product. The reseller chooses the client-facing retail rate or package and remains responsible for stating its units, allowances, overages, effective date and support scope. When both sides use the same unit, retail minus wholesale is gross spread per unit; total gross spread is client usage revenue minus the matching supplier usage debits. It is not final profit. Payment-processing fees, the partner plan, phone-company and AI-provider bills, implementation, support, sales, refunds, bad debt, staff and overhead still have to be deducted. Dvaarik publishes one partner wholesale usage card, in force from 1 October 2026: ₹0.30 per call minute, charged in 30-second steps of ₹0.20, and ₹0.03 per AI text reply, with no fee per client. The partner console refuses a retail price below the applicable wholesale floor. Each call records the wholesale and retail rates used, but the displayed difference is only a record because the partner invoices the client directly; Dvaarik does not pay that difference out to the partner.
Step-by-step answer
How does Wholesale vs Retail Pricing work?
- 1
Name the product and billing unit
A price book should identify the exact product, whether the unit is a call minute, a 30-second step, an AI reply or a monthly fee, and the date on which the rate takes effect.
- 2
Calculate the matching wholesale debit
Multiply billed units by the supplier rate and add any separate recurring fee. Dvaarik charges a partner for each call in 30-second steps, so raw seconds cannot be multiplied directly by the per-minute rate.
- 3
Define the retail package
Set the client's rate, included allowance, overage and support scope in the same unit. The Dvaarik price book accepts a retail price per call minute and per AI reply at or above the wholesale floor, and the partner chooses whether its clients' calls are rounded per second, per 30 seconds or per started minute.
- 4
Separate spread, contribution and profit
Gross spread subtracts only the matching wholesale input. Contribution also subtracts direct delivery and payment costs. Profit additionally accounts for acquisition, staff, tooling, refunds, bad debt and overhead.
- 5
Reconcile the actual ledger
Use the rates and billed units stamped on each transaction rather than a current price card that may have changed later. Compare the ledger with the client invoice and investigate missing, duplicated or differently scoped units.
Primary documentation
- Dvaarik partner pricing and margins
The public partner card lists the wholesale call and AI-reply rates, the 30-second call steps, the flat partner plan, the top-up minimum and payment-processing fees. Prices in force from 1 Oct 2026.
- Dvaarik dated fact layer
The dated first-party fact layer separates partner terms from direct SaaS and developer API terms. Read 19 Aug 2026.
- Dvaarik reseller margin calculator
The calculator models client revenue, wholesale usage, recurring products and operating costs as editable inputs rather than promised outcomes. Read 19 Aug 2026.
Wholesale vs Retail Pricing FAQ
What is the difference between wholesale and retail pricing?
Wholesale pricing is the supplier charge to the reseller for a defined unit or product. Retail pricing is what the reseller quotes or invoices to the end client. The two prices should use an explicit unit, scope and effective date before their difference is compared.
How do you calculate gross spread on usage?
For matching units, multiply billed units by the retail rate and subtract billed units multiplied by the wholesale rate. Add separate products to both sides before comparing packages. Dvaarik charges a partner for calls in 30-second steps, rounded up per call.
Is retail minus wholesale the reseller's profit?
No. Retail minus wholesale is gross spread on the matched input. Contribution also subtracts direct delivery and payment costs; profit additionally subtracts acquisition, staff, tooling, refunds, bad debt and overhead.
What are Dvaarik's current partner wholesale rates?
The public card in force from 1 October 2026 lists ₹0.30 per call minute, charged in 30-second steps of ₹0.20, and ₹0.03 per AI text reply. The partner plan is ₹2,000 a month, flat at any client count, with no fee per client. Phone-company, speech, AI and Meta charges are billed by those providers directly.
Can a Dvaarik partner set any retail price?
A partner chooses its client-facing price per call minute and per AI reply, but the console refuses a value below the wholesale floor. The partner also chooses how its clients' calls are rounded. It should separately disclose included units, overages, recurring fees and support.
Does Dvaarik pay the displayed reseller margin?
No. Dvaarik debits the partner wallet at wholesale and records both wholesale and retail rates for reporting. The partner invoices the client directly, so the displayed difference is notional margin rather than money Dvaarik owes or pays to the partner.
Real example
Illustration only: 1,000 charged call minutes at ₹0.30 wholesale create a ₹300 usage debit. If an agency invoices those same minutes at ₹1.50 each, client usage revenue is ₹1,500 and gross usage spread is ₹1,200. That is not profit and is not a recommended retail price: the ₹2,000 partner plan, top-up processing fees, provider bills, support, sales and other business costs remain outside the example.
Related terms
More terms in this category
Price Book
A price book is the controlled list of products, wholesale inputs, retail packages, allowances, overages, discounts, currencies, and effective dates an agency uses to quote clients.
Prepaid Credits
Prepaid credits are funds loaded into a platform wallet before use. Call minutes, AI replies and any other metered usage debit that balance.
Rebilling
Rebilling is the process of measuring a client's platform usage and charging that client through the reseller, often with a markup, allowance, or bundled retail plan.
See wholesale vs retail pricing working live
Our own agent answers chat and calls at app.dvaarik.com/dvaarik-ai — or describe your business on WhatsApp and we'll show you what it looks like for you.
Login