Wholesale vs Retail Pricing
Wholesale pricing is what a reseller pays the supplier; retail pricing is what the reseller charges the client. Their difference is gross spread, not final profit.
What does Wholesale vs Retail Pricing mean in practice?
Wholesale and retail prices describe two separate transactions. The platform charges the partner a wholesale amount for software usage and recurring products. The partner packages that input with implementation, support and expertise, then charges the end client a retail amount. Retail minus wholesale is gross spread. It becomes contribution only after direct delivery labour, and profit only after acquisition, staff, payment costs and overhead. A partner should disclose client allowances and overages even when the underlying wholesale card remains private to the commercial relationship. Dvaarik makes its wholesale card public so the arithmetic can be modelled before signup.
Real example
At 1,000 Essential minutes, Dvaarik wholesale voice is ₹1,500. A client price of ₹6 per minute creates ₹4,500 gross spread before phone, support and business costs.
Related terms
Learn more on Dvaarik
More terms in this category
UPI Payment Link
A UPI payment link is a upi://pay deep link or payment URL that opens an Indian UPI app with the payee, amount, and note prefilled so the customer can approve payment quickly.
Razorpay Route
Razorpay Route is a payment-splitting feature from Razorpay that lets a platform collect money from a customer and automatically split it between multiple merchants (for example, a marketplace splitting a customer payment between the seller and the platform) — without the platform handling the funds directly.
Price Book
A price book is the controlled list of products, wholesale inputs, retail packages, allowances, overages, discounts, currencies, and effective dates an agency uses to quote clients.
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