How speed to lead works for a real-estate desk — one lead, step by step
Speed to lead means every ad enquiry gets a phone call within about a minute of filling the form — made by an AI agent that qualifies budget, location, and timeline in the buyer's language, writes the answers to the lead record, and books the site visit. Dvaarik charges ₹0.50 for each call minute, in 30-second steps, with no setup fee and no monthly fee; the phone and AI providers bill their part directly. Here is one lead's journey, moment by moment. Updated 1 Oct 2026.
What happens to one ad lead?
1. 6:12 pm — a buyer taps your ad
Someone fills the enquiry form on a Meta ad, your website, or a portal. The form pushes the lead to Dvaarik's intake webhook — one URL that works with any form tool, CRM, or a plain CSV upload. Nothing technical to build.
2. 6:13 pm — their phone rings
Within about a minute, the AI calls the buyer back while the ad is still open on their screen. It identifies the property business by name and speaks the buyer's language — Hindi, Telugu, English, or mixed.
3. “2BHK, under 80 lakhs, near Gachibowli?”
The agent qualifies the lead against the projects the desk entered: budget range, preferred location, configuration, loan status, timeline. It answers project questions from the business's own data — possession dates, amenities, price bands it was given.
4. Every answer lands in the lead record
Budget, location, timeline, and interest level are written back to the lead record automatically. The sales team opens the dashboard and sees a qualified lead with a transcript and recording — not a bare phone number.
5. “Can you visit Saturday at 11?”
The agent books the site visit against real availability, holds the slot, and can collect a token advance by WhatsApp payment link when the desk enables it — verified with the gateway on the call.
6. Saturday morning — nobody forgets
The buyer got a WhatsApp confirmation with the address the moment the visit was booked, and a reminder before the visit. The owner got the booking notification too. Fewer cold Saturdays, fuller site visits.
Research across sales teams consistently finds that calling a lead in the first minutes multiplies contact and qualification rates versus calling hours later — the entire point of paying for ads is lost if the follow-up call happens tomorrow. The demo agent at app.dvaarik.com/dvaarik-ai shows the callback flow live.
What does the desk set up once?
- Projects with locations, configurations, price bands, and possession dates
- Qualification questions the agent should ask every lead
- Calling hours and the languages buyers speak
- Site-visit slots and who gets the booking notifications
- The webhook URL pasted into ad forms, landing pages, or the CRM
- Optional: payment gateway connection for token advances
The honest notes
- Outbound calls go only to the business's own leads and enquiries — people who filled your form or gave you their number. Dvaarik is not for cold lists, and calling-hours windows are respected.
- The agent identifies the business on every call. No pretending to be human when asked; disclosure rules are built into the scripts.
- Phone calls run on the business's own phone company account — Plivo, Telnyx or Twilio — which bills it directly for telephony and the number; Dvaarik charges ₹0.50 for each call minute, in 30-second steps. High-volume campaign days depend on how many simultaneous calls that phone account allows.
- Token collection needs the desk's own payment gateway connected; money settles to the business directly with no commission taken.
Marketing agencies running property ads can resell this whole flow under their own brand — see the white-label partner programme and partner pricing.
What else runs for a property business?
Real-estate questions, answered
Within about a minute of the form submission reaching the webhook, inside your configured calling hours. Leads that arrive at night are called at the start of the next calling window.
Three ways: the intake webhook (one URL you paste into any form tool, landing page, or CRM automation), CSV upload for existing lists, and leads the AI itself captures from inbound calls, WhatsApp, Instagram, and website chat.
Whatever the desk configures — typically budget range, preferred location, configuration, loan status, and timeline. Answers are written to the lead record with a full transcript and recording, so the human team only spends time on qualified buyers.
Yes, where the speech models the business connects cover that language. Sarvam covers Indian languages, while Google and Azure add wider international coverage, so a Telugu buyer and a Hindi buyer can get the same agent in their own language. Test mixed-language conversations with your own script.
There is no setup fee and no monthly fee. Dvaarik charges ₹0.50 for each call minute, charged in 30-second steps, and ₹0.05 for each AI text reply on WhatsApp, Instagram and website chat. The business connects its own phone company, speech and AI accounts, and those providers bill it directly for their part.