Instagram comment-to-DM India
Instagram comment-to-DM automation, and what it costs in India
Instagram comment-to-DM automation sends a private message automatically when someone comments a chosen keyword on a post or reel: the system posts a public reply under the comment, then opens a DM carrying the link, price or form that was asked for. Published prices read on 9 Sept 2026 run from a free-forever tier with unlimited comment-to-DM up to ₹1,999 a month.
Published 9 Sept 2026 · three tool pages read 9 Sept 2026 · CC BY 4.0
How comment-to-DM automation works, in five steps
The mechanism is the same across every tool in this category. What differs is how far step four and step five go.
- 1
A comment matches a keyword
Someone comments a trigger word such as PRICE, LINK or the name of a product on a specific post or reel, and the rule attached to that post fires.
- 2
A public reply is posted under the comment
The system replies publicly under the comment, which acknowledges the commenter in the open and keeps the engagement on the post itself.
- 3
A private DM opens the conversation
A direct message is sent to that person carrying the link, price, catalogue or form they asked for, which is the step that moves a public comment into a private thread the business can work.
- 4
An agent continues the thread
The DM conversation continues automatically — answering follow-up questions, capturing details, booking a slot or sending a payment link — rather than ending at a single canned reply.
- 5
The lead moves to a channel that closes
The thread hands off to WhatsApp, a call or a human inbox with its context attached, because most Indian buying conversations finish somewhere other than Instagram DMs.
Three tools serving India, on published price and scope
These three answer different questions, and entry price is the wrong tiebreaker unless Instagram is the only channel being automated. Every figure was read on the tool’s own page on 9 Sept 2026.
| Tool | Free tier | Paid price | Languages | Scope | First-party source |
|---|---|---|---|---|---|
| Repli | Free forever, with unlimited comment-to-DM automations | Pro ₹499/month · Pro+ ₹1,499/month · Business by quote | Not stated on the page read | Instagram DMs and comments, WhatsApp Business API, email, appointment booking, in-thread Razorpay checkout, spam moderation. States it is a Meta Verified Partner on the official Instagram Business API. | Read 9 Sept 2026 |
| dripBot | Free forever — 500 contacts, 2,000 WhatsApp messages and 1,000 AI generations a month | Growth ₹1,999/month — 5 seats, 1 WhatsApp number, 1 Instagram account | Hindi, Telugu and Hinglish, plus English | Instagram comment-to-DM, story and DM keyword replies, WhatsApp broadcasts and drip flows, shared inbox, catalogue messages, click-to-WhatsApp ad attribution. | Read 9 Sept 2026 |
| Dvaarik AIus | None — wallets start at ₹0 and there is no free tier or trial | Social Plan ₹1,500/month direct list, debited from the same credit balance as voice | Essential at ₹2 covers 10 languages; Standard at ₹3 covers all 23 — 22 Indian languages plus English | Instagram DM auto-reply and comment-to-DM rules set per post, on the business's own professional account, inside the same system that answers the phone, runs WhatsApp on the business's own WABA, takes bookings and sends payment links. | Read 9 Sept 2026 |
Where we are not the answer
If Instagram is the only channel a business needs to automate, Dvaarik is not the cheapest way to do it and we would rather say so here than have you find out after signing up. Repli publishes a free-forever tier that includes unlimited comment-to-DM and a first paid tier at ₹499 a month; dripBot publishes a free tier and a ₹1,999 growth plan. Dvaarik’s Social Plan is ₹1,500 a month at direct list and there is no free tier or trial.
The case for Dvaarik here is unification, not price: the same credit balance and the same customer record cover the phone line, WhatsApp on the business’s own WhatsApp Business account, Instagram DMs, bookings and payment links. That matters when the same customer comments on a reel on Monday and rings the shop on Tuesday. It does not matter at all if the phone is not part of the problem.
Questions about Instagram DM automation in India
Instagram comment-to-DM automation sends a private direct message automatically when someone comments a chosen keyword on a post or reel. The system posts a public reply under the comment and opens a DM carrying the link, price or form the commenter asked for, so a public comment becomes a private conversation the business can work.
Yes, when it runs through the official Instagram Business API on a professional account that has authorised the tool. Tools that ask for an Instagram password rather than an authorisation flow are working outside that path. Check that a tool connects through Meta's official API and app-review-approved permissions before connecting an account that matters.
As read on 9 Sep 2026, Repli publishes a free-forever tier with unlimited comment-to-DM plus Pro at ₹499 a month and Pro+ at ₹1,499 a month. dripBot publishes a free tier covering 500 contacts and 2,000 WhatsApp messages a month, with a Growth plan at ₹1,999 a month. Dvaarik's Social Plan is ₹1,500 a month at direct list price and has no free tier.
On published entry price, Repli is the cheapest of the three compared here — it has a free-forever tier that includes unlimited comment-to-DM, and its first paid tier is ₹499 a month. Dvaarik does not compete on that entry price and has no free tier. Choose on entry price if Instagram is the only channel being automated.
A dedicated Instagram tool is the right choice when Instagram is the whole problem. It becomes the wrong one when the same customer also calls the business, because a comment-to-DM tool cannot answer the phone. Where enquiries arrive across a phone line, WhatsApp and Instagram at once, running three separate tools means three balances, three inboxes and no single record of what a customer asked.
Yes. Automation runs on the business's own Instagram professional account, connected through Business Login. The account, its followers and its history stay with the business, and the automation is a layer on top rather than a separate presence.
Message the agent on Instagram and watch it work
The fastest way to judge a DM agent is to be on the other end of one. Send ours a message — your business gets exactly this, on your own account.
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