WhatsApp Bulk Campaign with AI Replies India

Yes — the outgoing campaign message must be a template approved by Meta in advance, but the AI replies afterwards need no approval at all. You submit the template under a category (marketing, utility or authentication), Meta reviews it, and any later edit to the wording means resubmitting it for review. That is why we write and file templates with you before launch day rather than on the morning of the campaign. Once a customer replies, the conversation is free-form for the next 24 hours, so the AI can answer questions, quote, book or send a payment link in normal language without any template at all.

There are two separate bills, and only one of them is ours. Meta bills your own WhatsApp account directly for the template conversations at their current rate card — Dvaarik adds zero markup and never touches that money, so the send cost is whatever Meta charges you. On our side you pay only for conversations the AI actually handles, at ₹2 per conversation covering a 24-hour window: if 250 of those 2,000 people reply, that is 250 × ₹2 = ₹500 from your credit balance. If the AI also phones a few hot leads, add voice at ₹2 per minute, whole-minute billing. Meta's side of the maths is broken down in WhatsApp Business API cost in India; ours is on pricing.

Yes — your existing business number can run campaigns and AI replies while your team keeps using the WhatsApp app on the same number. This is coexistence: the AI answers in the shared thread, and your staff can open the same chat and take over by typing normally. You do not have to buy a fresh number, print new cards, or ask customers to save a different contact, which matters when the old number is already on your signboard and Google listing. Setup details are on the WhatsApp agent page.

The AI still answers, but the mechanics change once the 24-hour window has closed. Inside 24 hours of the customer's last message the agent replies in free-form language — questions, pricing, booking, payment link, anything. After that window lapses, reopening the conversation needs an approved template again, so the agent sends a short approved re-engagement message and, when the customer responds to it, a fresh 24-hour window opens and normal conversation resumes. In practice a late reply is not lost; it just costs one more template conversation on your Meta account.

The single biggest protection is that we only send to your own contacts — customers, enquiries, members, past bookings — never a purchased or scraped list. Beyond that: keep the template relevant to what that person actually did with your business, include a clear way to opt out, honour stop requests immediately and permanently, do not send the same offer repeatedly, and keep sends inside sensible hours. We also set escalation rules so an annoyed or complicated reply is routed to you as a human rather than argued with by an agent. Quality rating is set by how recipients react, so a smaller relevant list beats a bigger indifferent one every time.

Honestly, probably not yet — you should send that campaign yourself. At 150 contacts and maybe 20 replies, the AI-reply side costs about 20 × ₹2 = ₹40, which is nothing next to the fixed costs of a build (the ₹5,000/month Care Plan at the founding rate, required for the first three months). Twenty replies is an evening's work for one person, and a human will handle them better. Automated campaigns start earning their place when the list is large enough that replies genuinely pile up faster than staff can answer, or when you run them repeatedly month after month. If your real leak is unanswered phone calls rather than unanswered WhatsApp replies, tell us that instead — the pilot page is where we work out which leak to fix first.