WhatsApp Business Account (WABA)
A WhatsApp Business Account, or WABA, is the Meta business asset that holds a company's WhatsApp phone numbers, templates, messaging access, quality status, and billing relationship.
What does WhatsApp Business Account (WABA) mean in practice?
A WABA is the account layer used to operate a business on the WhatsApp Business Platform. It belongs inside a Meta business portfolio and connects phone numbers, approved message templates, permissions and payment arrangements. Agencies should prefer client-owned WABAs: the client keeps the number and account, grants the agency necessary access and can revoke that access during offboarding. With Dvaarik, Meta charges the client's own WhatsApp account directly and Dvaarik adds zero markup to Meta message charges. The partner Social Plan and AI conversation usage are separate product charges.
Real example
A clinic owns its WABA and WhatsApp number, grants its agency operational access, and pays Meta directly while the agency runs the AI enquiry workflow.
Related terms
Learn more on Dvaarik
More terms in this category
WhatsApp Business API
The WhatsApp Business API (WABA) is Meta's official programmatic interface that lets businesses send and receive WhatsApp messages at scale. It supports templates, chatbots, and two-way conversations — unlike the free WhatsApp Business app which is for small-volume manual replies.
Speed to Lead
Speed to lead is the time between a lead arriving (for example, someone filling your Meta or Google ad form) and your business making first contact. Leads contacted within the first minute convert dramatically better than leads contacted hours later.
Lead Qualification
Lead qualification is the process of asking an enquiring customer a short set of questions — budget, location, timeline, requirement — to judge how ready they are to buy, so the business spends its time on the leads most likely to convert.
See whatsapp business account (waba) working live
Our own agent answers chat and calls at app.dvaarik.com/dvaarik-ai — or describe your business on WhatsApp and we'll show you what it looks like for you.
Login