WhatsApp Business Account (WABA)
A WhatsApp Business Account, or WABA, is the Meta business asset that holds a company's WhatsApp phone numbers, templates, messaging access, quality status, and billing relationship.
What does WhatsApp Business Account (WABA) mean in practice?
A WABA is the account layer used to operate a business on the WhatsApp Business Platform. It belongs inside a Meta business portfolio and connects phone numbers, approved message templates, permissions and payment arrangements. Agencies should prefer client-owned WABAs: the client keeps the number and account, grants the agency necessary access and can revoke that access during offboarding. With Dvaarik, Meta charges the client's own WhatsApp account directly and Dvaarik adds zero markup to Meta message charges. The partner Social Plan and AI conversation usage are separate product charges.
Real example
A clinic owns its WABA and WhatsApp number, grants its agency operational access, and pays Meta directly while the agency runs the AI enquiry workflow.
Related terms
Learn more on Dvaarik
More terms in this category
Comment-to-DM Automation
Comment-to-DM automation is an Instagram pattern where a business automatically replies to a comment on a post or reel and follows up with a direct message — for example, everyone who comments 'PRICE' instantly gets the price list in their DMs.
WhatsApp Chatbot
A WhatsApp chatbot is software connected to the WhatsApp Business Platform that receives customer messages and sends rules-based or AI-generated replies.
Click-to-WhatsApp Ads (CTWA)
CTWA is common shorthand for ads that click to WhatsApp: Facebook or Instagram ads that open a WhatsApp chat with the advertiser when tapped.
See whatsapp business account (waba) working live
Our own agent answers chat and calls at app.dvaarik.com/dvaarik-ai — or describe your business on WhatsApp and we'll show you what it looks like for you.
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