Lead Qualification
Lead qualification is the process of asking an enquiring customer a short set of questions — budget, location, timeline, requirement — to judge how ready they are to buy, so the business spends its time on the leads most likely to convert.
In depth
Every enquiry is not a customer. Lead qualification filters raw enquiries (ad form fills, missed calls, WhatsApp messages) into hot, warm, and cold using the business's own criteria — a real estate developer might ask budget, preferred locality, BHK size, and purchase timeline; a clinic might ask symptom, preferred doctor, and appointment urgency. Traditionally a salesperson does this by phone, which means qualification happens hours or days after the enquiry, if at all. An AI agent can do the first-pass qualification the moment the lead arrives: it calls back within seconds, asks the business's own questions in the lead's language, and fills the lead sheet from the call automatically — so the owner opens a sheet of qualified leads with budgets and timelines instead of a list of phone numbers. Dvaarik's Leads Agent is built around exactly this workflow: it calls the business's own leads back within about 60 seconds, qualifies them with custom questions, and auto-fills the lead sheet.
Real example
A buyer fills a builder's Meta ad form. The builder's Dvaarik agent calls within a minute, learns the budget is ₹80 lakh, the preferred area is Kondapur, and the timeline is 3 months — and the lead sheet row is already filled when the sales team looks up.
Related terms
Learn more on Dvaarik
More terms in this category
WhatsApp Business API
The WhatsApp Business API (WABA) is Meta's official programmatic interface that lets businesses send and receive WhatsApp messages at scale. It supports templates, chatbots, and two-way conversations — unlike the free WhatsApp Business app which is for small-volume manual replies.
Speed to Lead
Speed to lead is the time between a lead arriving (for example, someone filling your Meta or Google ad form) and your business making first contact. Leads contacted within the first minute convert dramatically better than leads contacted hours later.
Comment-to-DM Automation
Comment-to-DM automation is an Instagram pattern where a business automatically replies to a comment on a post or reel and follows up with a direct message — for example, everyone who comments 'PRICE' instantly gets the price list in their DMs.
See lead qualification working live
Our own agent answers chat and calls at app.dvaarik.com/dvaarik-ai — or describe your business on WhatsApp and we'll show you what it looks like for you.
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