Marathi AI Calling Agent Pune & Mumbai: ₹2/min

Every line that can appear on your bill, in one table. These are our own published figures (Dvaarik pricing, checked 26 Jul 2026). All amounts are exclusive of GST; 18% GST is applied when you load credits.

What is not on that list

• No monthly platform or SaaS subscription, and no per-seat or per-branch fee.
• No per-language fee, no regional-language premium, and no charge to add Marathi to an agent that already speaks Hindi.
• No minimum monthly minutes and no annual contract on usage.
• One prepaid balance covers everything — voice, chat and campaigns draw down the same credits, and at a zero balance everything pauses gracefully rather than failing.

What month one actually costs

The founding offer has a real floor, and it is better seen now than on an invoice. A ₹10,000 first credit load is billed ₹11,800 — ₹10,000 usable plus ₹1,800 GST. Those credits are then drawn down like this:

That ₹3,000 buys 1,500 billed minutes of Marathi conversation at ₹2/min. Be clear-eyed about the shape of it: your real month-1 outlay is ₹11,800 paid up front including GST, of which ₹7,000 is committed to the number and the Care Plan before a single call is answered. The Care Plan and the number recharge come out of the same balance as your calls, which is why the balance moves faster in months one to three than it will from month four. From month four the Care Plan becomes optional and the recurring cost is talk time plus the ₹2,000 number charge. Full terms on the pricing page.

This is the question that separates the shortlist, and it is not the same question as "do you support Indian languages". Every figure below was read on the vendor's own page and recorded in our price ledger on 21 Jul 2026, with the sentence it came from. Nothing here comes from a search snippet, an AI summary or a rival's comparison page. Competitor pricing in this market moves within weeks — Trikon's live pages read ₹5/min while Google's index was still carrying an older ₹6/min title — so re-verify before you decide.

Four things to read carefully in that table

1. "Not named" means we could not read the claim, not that the vendor cannot do it. Twelve of the sixteen vendors in our ledger do not name Marathi anywhere we could find. Several of them almost certainly can deploy it. The point is that you have to ask, and you should get the answer in writing rather than in a demo.

2. Scalify's regional-language premium is not Scalify's own policy. Their blog does say "Tamil, Telugu, Kannada, Marathi, Bengali typically add ₹0.10–₹0.20/min premium depending on the platform and voice quality required" — but they write that as an observation about the market, not as their own rate card. Attributing it to them as their charge would be inaccurate. We flag it because it is the clearest published statement that a Marathi premium exists as an industry norm, and a page-1 result saying so will shape what you expect to be quoted.

3. Agni's ₹2/min is an Enterprise volume rate, not their entry price. Their pricing page places ₹2/min on the quote-only Enterprise tier and their homepage qualifies it as the "Enterprise volume rate at 10,000+ minutes"; the buyable entry is ₹2,999/mo with ₹8/min overage. That is a documented structure, stated neutrally, not an accusation. Their Starter is Hindi and English only in any case, so a Marathi-speaking business starts at Growth.

4. HuskyVoice's ₹4/min is an at-volume enterprise floor, not their entry rate. Their published entry is ₹1,999/month for 100 voice credits; at their own stated 2 credits = 1 minute that is 50 included minutes. That division is our arithmetic from their two published inputs, not a rate they quote anywhere.

Our position, stated as a term rather than a superlative: ₹2/min from the very first minute, Marathi at the same rate as English, no subscription, no minimum volume, no lock-in. Our full multi-vendor workings are in the India AI voice agent pricing index.

This is the part that is specific to Marathi rather than to regional languages in general, and it is the reason a demo can pass while the deployment fails.

Marathi is an Indo-Aryan language written in Devanagari — the same script as Hindi — and the two share a large body of Sanskrit-derived vocabulary. Maharashtra, and Mumbai in particular, is a place where business is routinely conducted in Hindi and English as well as Marathi. Put those two facts together and you get a failure mode that does not exist for, say, Tamil.

A Tamil caller answered in Hindi is likely to hang up, and you find out. A Marathi caller answered in Hindi can simply carry on in Hindi. The conversation completes. The booking gets made. Nothing appears in your call log as a failure. What you have actually bought is a Hindi agent with a Marathi label on the invoice, and the thing you lost — the caller who wanted to be met in their own language and quietly downgraded their opinion of your business — is invisible in every metric you have. That is our reasoning from how business is actually conducted in Maharashtra, not a measured figure, and we publish no number for how often it happens because we have not measured one.

That is why "supports Marathi" in a feature list is worth less here than in almost any other Indian language, and why the test below is worth doing before money changes hands.

The test that catches it

Make the vendor run a live call, not a scripted demo, and open it in Marathi. Then check three things in order:

1. Does the agent's first reply come back in Marathi, or in Hindi? If it answers in Hindi, it heard you and chose the language it is strongest in. That is the failure, and it is the whole test in one exchange.
2. When you switch to Hindi or English mid-sentence, does it follow you — and does it come back to Marathi when you do? Check the return leg specifically. An agent that drops into Hindi and never comes back is the same failure arriving one turn later.
3. Does it stay in Marathi for the awkward parts — reading back a time, an amount, a spelling — or does it switch languages exactly where the work is hardest? That switch is the tell.

We are not going to publish a percentage for how often anyone passes that test, including us. No such figure has been measured, by us or by anyone being straight with you. Run the test yourself on your own script, with your own service names, and listen to the recording.

What we will not claim

We are not going to tell you our Marathi is indistinguishable from a Pune front-desk person. That is a claim to be tested rather than asserted, and this page loses its value the moment it starts asserting things you cannot check. Insist on the live call from us and from everyone else on your shortlist.

Below are the specific things that break on a Marathi call. These are properties of the language, not performance claims, and each one is checkable on a single test call.

1. Three genders, not two. Marathi has masculine, feminine and neuter grammatical gender, where Hindi has two, and verbs and adjectives agree with gender and number. A system that gets agreement wrong produces Marathi where every word is correct and the sentence is still audibly machine-made. This also means your agent's persona has a gender and its verb endings have to match it consistently — "mī pāṭhavto" and "mī pāṭhavte" are not interchangeable. Pick one at build time and listen for it holding across the whole call.

2. "Āpaṇ" and "āmhī" are not the same word. Marathi distinguishes inclusive from exclusive first-person plural: *āpaṇ* includes the person you are speaking to, *āmhī* excludes them. On a business call the difference is the difference between "let us sort this out" and "we will deal with it". Getting it backwards is not a grammar error a caller forgives as an accent — it changes who is in the room.

3. "Tumhī", never "tū". Marathi second person carries a politeness distinction, and an unknown caller is *tumhī*. An agent that uses *tū* to a stranger is not casual, it is rude. Ask for a recording where the agent addresses an older caller.

4. English nouns take Marathi case endings. Marathi code-mixing is not English words dropped into a Marathi frame — the English words get inflected. *Appointment-lā*, *report-chā*, *slot madhye*. English verbs form compounds with *karṇe*: *book karāycha āhe*, *cancel karū nakā*, *confirm karto*. An agent that can say "appointment" but cannot handle "appointment-lā yeu shakto kā" has not understood how the language is actually spoken.

5. Numbers, times and money read back correctly. This is where language support fails silently. Marathi number words are largely irregular and have to be learnt one by one, and a caller confirming a slot or an amount needs to hear it back in a form they do not have to decode. Give the agent a date and a rupee amount on the test call and listen to how it repeats them.

6. Marathi is not one accent. Puneri Marathi, Mumbai's Marathi, Varhadi in Vidarbha, the speech of Marathwada and Konkan's Malvani are all in daily use. We publish no accuracy figure by region, because we do not have one and neither does anyone else being honest with you. Test with your own callers, in your own city.

Two illustrative exchanges

Both businesses are invented, and the romanisation is ours — there is no standard spelling for written Marathi-English mixing, which is part of why a keypad menu handles it so badly.

Pune, a coaching class in Kothrud:

> Caller: Namaskār, eleventh science chī batch kadhī surū hotey? > Agent: Namaskār, Kothrud branch. Eleventh science chī navīn batch 12 August pāsūn surū hotey, sakāḷī 7 te 9.30. Tumhālā demo lecture attend karāycha asel tar Saturday lā slot āhe. > Caller: Demo lā kitī fees? > Agent: Demo lecture free āhe. Tumcha nāv āṇi WhatsApp number sāngā, mī confirmation pāṭhavto.

Mumbai, a property enquiry desk in Andheri:

> Caller: Hello, Andheri West madhye two BHK sāṭhī enquiry hotī. > Agent: Namaskār. Andheri West madhye two BHK sāṭhī budget kitī dharlā āhe? > Caller: Haan, sixty se seventy lakh ke beech dekh raha hoon. > Agent: Ṭhīk hai. Sixty se seventy lākh ke beech Andheri West mein do options hain. Aap kis din site visit kar sakte hain?

Read the second one again. The caller opened in Marathi and moved to Hindi of their own accord, and the agent followed — that is correct behaviour. The failure would have been answering that first Marathi line in Hindi, which would have produced a conversation that looks identical in your call log and is not the same product at all. More on how this works across our agents: multilingual.

Most vendors sell "Marathi support" as one thing. In practice a Pune line and a Mumbai line are different builds, and the difference shows up in your bill as well as in your script.

The cost consequence is the important one and it runs in the direction most buyers do not expect. Our model is worst value at low volume and best value at high volume, because the only genuinely fixed line on our bill is the number. A vendor selling you a monthly plan with included minutes has the opposite shape — their effective rate is worst in a quiet month, when you have paid for minutes you did not use.

So a Nashik business doing 260 minutes and a Mumbai desk doing 3,250 minutes should not be reading the same recommendation, and the three worked scenarios below are deliberately spread across that range rather than picked to flatter us.

One more Mumbai-specific point. Gujarati is a working business language in parts of Mumbai and it is one of the 22 scheduled languages, so it sits on the same ₹2/min rate as Marathi. A caller switching between Marathi, Hindi, Gujarati and English on one call does not change what you pay. There is no per-language charge and no separate line per language.

All three businesses are invented and sized to be realistic rather than flattering. Minutes are billed minutes, meaning each call is already rounded up to the next whole minute, and all talk time is priced at the ₹2/min Bharat Standard rate that Marathi falls under.

Business A — a coaching class in Kothrud, Pune, 700 billed minutes

Admission-season inbound from parents in Marathi, plus callbacks to the class's own enquiry list. 220 inbound calls at 2 billed minutes and 130 callbacks at 2 billed minutes. One number, one line.

Read that blended row honestly. At 700 minutes the fixed ₹2,000 number charge is larger than the ₹1,400 of talk time, and the ₹2/min headline is not the whole story. Be sceptical of us at low volume, exactly as you should be of everyone else. If you keep the class's existing Pune number and route those calls to us instead, the ₹2,000 disappears and the month-4 cost is ₹1,400, or a flat ₹2.00 per billed minute — but whether that routing is possible, and what it costs, depends entirely on your own operator and the type of line you hold, so confirm it with them before you count on it.

Business B — a diagnostics and enquiry desk in Andheri, Mumbai, 3,250 billed minutes

900 inbound calls at an average 2.5 billed minutes plus 500 report-ready and reminder calls at 2 billed minutes. Two branches, so a second number, and an extra concurrent line so two callers never collide.

The same 3,250 minutes on the published alternatives, computed by us from their own rate cards and labelled as our arithmetic, not as vendor quotes:

Every total in that table is our own multiplication of the vendor's published figures. Vendor prices were read on their own pages on 21 Jul 2026 and move within weeks.

Business C — a two-chair clinic in Nashik, 260 billed minutes

Mostly Marathi appointment calls and reminders, quiet line, one number.

This is the scenario where we are probably not your answer, and we would rather say so here than let you discover it in month two. The same 260 minutes on Trikon's flat ₹5/min is ₹1,300 of platform cost against our ₹2,520 all-in, and Trikon names Marathi explicitly in its published 11-language list. If your existing carrier line is cheap and you are comfortable bringing your own telephony, price them properly against us — depending on that carrier bill they may well come out ahead at this volume.

The one lever that changes it: if your operator allows it, keeping your existing Nashik number and routing those calls to us removes the ₹2,000 entirely and the month-4 cost becomes ₹520, a flat ₹2.00 per billed minute. Whether that is available to you, and on what terms, is a question for your operator rather than for us. The pattern across all three businesses is the same — our cost per minute falls as volume rises, because the only fixed line is the number. Run your own volume through the missed call calculator.

Described mechanically, with no performance claims attached, because the price above only means something if you know what you are buying at ₹2 a minute. We have no Maharashtra case study and will not borrow anyone else's outcome numbers.

Inbound

The agent answers every call, including after hours and on Sundays, identifies your business by name, and works through the flow you approved — answering the questions your counter answers every day, offering real open slots, holding a slot while it confirms details, and sending a WhatsApp confirmation from your own number. It handles the call in whatever language the caller opens in and follows them if they switch. Details on booking.

Calling your own leads back fast

If you run ads, the agent calls the enquiry back within about 60 seconds of it landing, in Marathi or whatever language the enquiry suggests, and writes the outcome into your lead sheet. See outbound calls.

The conduct rules are fixed and not configurable:

• We call only your own leads, customers and enquiries. No purchased lists, no scraped numbers, no cold databases, ever.
• The agent identifies your business by name at the start of every outbound call.
• Calling hours are set by you and respected.
• Anyone who asks not to be called again is marked and not called again by that campaign.

On the regulatory side, read is AI calling legal in India and take your own advice before running outbound at scale. We are not lawyers and this page is not legal advice.

Handover, and where it stops

The agent transfers to a person on request, without arguing, and does not pretend to be human. Some callers ask for a person immediately and that is a normal outcome, not a failure. It does not improvise on price beyond what you authorise it to quote, does not negotiate, and does not give professional advice. You sign off on the exact refusal wording before go-live.

Billing behaviour, so there is no surprise

Talk time is billed in whole minutes at ₹2/min for Marathi. Ringing that never connects is not conversation time, but a connected call that ends in "nantar phone karā" is still billed talk time. If your calls are typically very short, whole-minute rounding is a real cost — a 40-second Marathi call bills the same one minute as a 60-second one, and you should factor that in before comparing us with anyone quoting a finer billing increment.

This page is only worth reading because this section is honest.

1. You are at low volume and already have a carrier you like. Covered in Business C above. Trikon publishes a flat ₹5/min with no subscription and no setup fee, expects you to bring your own carrier, and names Marathi in its published 11-language list (trikon.tech, 21 Jul 2026). At 260 minutes their platform cost is ₹1,300 against our ₹2,520 all-in. If you are low-volume and telephony-savvy, that is a legitimate choice and the arithmetic may favour it.

2. You want a Mumbai vendor you can meet. We are not a Maharashtra company. Dvaarik is registered in Paloncha, Bhadradri Kothagudem, Telangana, and everything is done remotely. Dhiyo AI Labs Pvt Ltd is registered in Malad West, Mumbai, and if a face-to-face relationship in the city matters — for some businesses it genuinely does — that is worth a conversation. Two things to ask them for in writing, because their published pages do not answer either: whether Marathi is supported, since the languages they name are Hindi, Hinglish and English; and what the actual rate will be, since their ₹5/min is published as a "starts at" floor with their own qualifier that final pricing depends on volume, workflow, setup and language (dhiyoailabs.in, 21 Jul 2026).

3. Your calls are consultative and relationship-led. A Marathi-speaking person at a jewellery counter in Pune, a wedding hall in Kolhapur or a family clinic that has seen the same patients for twenty years reads hesitation, recognises a returning family, and negotiates. Software does none of that. The AI is worth having for the 9pm call, the second caller during the lunch rush, and the follow-up list nobody gets to — not as a replacement for the person your customers ask for by name.

4. You do not actually have the problem. If your line is answered by a person during the only hours anyone calls, you close at 7pm and nothing comes in after that, and your enquiries are walk-ins rather than phone calls, then the honest recommendation is to spend the ₹11,800 on something else. Look at your own missed-call log for a fortnight before you buy from anyone, including us. Doing nothing is a real option and it is sometimes the right one.

5. You need proof it worked at a business like yours. We have no Marathi case study, no Maharashtra client testimonial and no outcome percentage, because founding seats are still open and we have a hard rule against publishing proof we do not have. Competitor pages will show you percentages and customer counters. If your decision requires evidence from a comparable business, we cannot give you that today. That is a real disadvantage and you should weigh it.

6. You want one round monthly number and no arithmetic. Prepaid credits with a ₹10,000 first load, a number recharge and a Care Plan in months one to three loses badly on cognitive simplicity against a flat plan. Predictability has value and we are not going to argue that it does not.

7. You need heavy concurrency, an SLA and a support rota. Our default is one number and one line, with extra lines at ₹1,500 per 30 days. That scales to a few lines, not to a call centre. Every agent is built personally by one engineer — see about — which is why you can reach the person who built it, and also why we are the wrong supplier for a company that needs a support organisation behind it.

If none of those seven apply, the case for us is short: a published rupee rate, Marathi at the same rate as English, no subscription, no minimum volume.

Take this list to us and to everyone else. The answers separate vendors faster than a demo does.

1. Open the test call in Marathi and see what language comes back. This is the single most useful question on the list and it is not a question, it is a call. An agent that answers your Marathi in Hindi has failed, even though the conversation will complete.
2. What is the per-minute rate for calls in Marathi specifically, in rupees, on a page I can read without booking a demo. If the Marathi rate differs from the Hindi rate, ask for both numbers in writing.
3. Which plan or tier do I have to be on before Marathi is available. Several India vendors publish Hindi and English on the entry tier and put the regional languages higher up the rate card.
4. Is there a language premium, a language package or a bespoke-voice charge for Marathi.
5. Is billing per second or per whole minute. Ours is whole minutes and we say so; rounding matters most if your calls are short.
6. Is telephony included in the per-minute rate, or do I bring my own carrier. This single question changes the comparison more than the headline rate does. If part of the bill is quoted in dollars, ask which part and who carries the exchange-rate risk.
7. Can I keep my existing number, and what does my own operator need to do for that. Routing, forwarding and porting all depend on your operator and the type of line you hold, so get the answer from them as well as from the vendor.
8. What do I pay in month one before a single call is answered — setup, plan fee, number, minimum credit load, onboarding, and GST on top of all of it.
9. Play me a call where the caller opens in Marathi, switches to Hindi mid-sentence, and switches back. Then a call where the caller says something the agent does not understand, so you can hear the failure path rather than the happy path.
10. Does the agent use tumhī or tū with an unknown caller. Ask for the recording. It takes ten seconds to check and it tells you whether anyone who speaks Marathi was involved in building it.
11. Am I billed for ringing and unanswered calls, or only connected conversation.
12. Where do WhatsApp message fees land — on the vendor's invoice with a markup, or on my own Meta account.
13. Is there a lock-in or a minimum monthly volume, and do credits expire.
14. Every statistic on your website — which business, what period, measured how. If it cannot be sourced, discount the page. That test applies to this page too.
15. Will you call numbers I did not give you. The only acceptable answer is no.

Related reading: AI calling agent price in India 2026, Hindi voice AI at ₹2/min, and the pricing page. If you want us to answer any of these in writing for your specific business, ask at contact or start from the pilot page.